A/B testing is meant to replace guesswork with evidence. But there can be a big gap between a statistically significant result in a report and a real business impact. An increase in conversion rate may turn out to be random…
Whenever we discuss PPC services, the question of how to reduce advertising costs inevitably comes up. One of the most common questions in the Google Ads community is how to get a promo code for ads. Google updated its rules…
The main difference between SEO and GEO: Google evaluates a page as a whole and shows a list of websites, while an AI system picks individual paragraphs from different pages and builds a ready-made answer from them. In simple terms:…
More and more people ask their questions not only in Google but also in ChatGPT, Perplexity, Gemini and other AI systems. Instead of a list of pages, these services produce an answer straight away and may cite specific websites, companies…
B2B tech marketing is fundamentally different from marketing a consumer brand. The pool of potential buyers can be small, while customers may spend weeks or months comparing specifications, requesting RFQs, and involving engineering and procurement teams. For this reason, industrial…
A conversation about campaign targets almost always starts the same way. The client names a number: “we need leads at 200 hryvnia” or “we want 800% ROAS”. The next question — where exactly that number came from — usually goes…
A one-page site — a landing page or a small business card site — is built to sell, not to collect search traffic. So “how do I promote it” almost always means a different question: is there any point in…
Responsive search ads (RSA) are the only text ad format left in Google Search. Expanded text ads were switched off on 30 June 2022, so there is no longer a choice: you hand the system a set of headlines and…
Remarketing means showing ads to people who have already been on your site, watched your videos or given you their contact details. The audience is warm, so conversion rates are usually higher and the cost per lead lower than in…
Local SEO is how a business gets found for searches tied to a place: “dentist in Austin”, “car service near me”, “buy a bike Manchester”. It differs from ordinary SEO in two ways: Google adds a map block with three…
