The main difference between SEO and GEO: Google evaluates a page as a whole and shows a list of websites, while an AI system picks individual paragraphs from different pages and builds a ready-made answer from them. In simple terms:…
More and more people ask their questions not only in Google but also in ChatGPT, Perplexity, Gemini and other AI systems. Instead of a list of pages, these services produce an answer straight away and may cite specific websites, companies…
A one-page site — a landing page or a small business card site — is built to sell, not to collect search traffic. So “how do I promote it” almost always means a different question: is there any point in…
Local SEO is how a business gets found for searches tied to a place: “dentist in Austin”, “car service near me”, “buy a bike Manchester”. It differs from ordinary SEO in two ways: Google adds a map block with three…
“SEO or paid ads?” is the question we hear on more first calls than any other. And it is almost always framed wrongly, because it assumes one channel is better than the rest in general — rather than better for…
Users of the worldwide Internet use Google Maps every day. Google Maps is a very handy add-on from Google that is used to find information on a map with markers of organizations, etc. The question is, is your company showing…
The HTTP status code is the first thing a crawler sees when it requests a page. It decides whether the page gets indexed, which URL becomes canonical, and whether the crawler spends its budget on anything useful. This article was…
Remember your last job hunting. What did you do before submitting your CV? Obviously, surfing the net for reviews about the future employer. They turned out to be positive or negative it doesn’t matter in fact. The point is that…
At least a third part of customers will find out about your company through the website when they entering a search query that interests them. Now when your site is in the TOP, users are clicks to it. Thus, the…
What are meta tags, why is it needed and how to write it correctly? Let’s find out together. Meta tag – HTML tags in the bucket transmit data about website pages to search engines. Why should meta tags be written?…
