Whenever we discuss PPC services, the question of how to reduce advertising costs inevitably comes up. One of the most common questions in the Google Ads community is how to get a promo code for ads. Google updated its rules…
Responsive search ads (RSA) are the only text ad format left in Google Search. Expanded text ads were switched off on 30 June 2022, so there is no longer a choice: you hand the system a set of headlines and…
Remarketing means showing ads to people who have already been on your site, watched your videos or given you their contact details. The audience is warm, so conversion rates are usually higher and the cost per lead lower than in…
“SEO or paid ads?” is the question we hear on more first calls than any other. And it is almost always framed wrongly, because it assumes one channel is better than the rest in general — rather than better for…
Updated 30.03.2021 Targeted queries have been collected, campaign settings have been thought out, ads have been drawn up, ads on Google have been launched. Wow, CTR is growing! But there are no more sales… “What to do, what is the…
Maria Dolgova, PPC-specialist, held a webinar “Fundamentals of targeted advertising on Facebook” on the platform of the Academy of Internet Marketing WebPromoExperts on May 22. We decided to focus on 4 key benefits of running ads through Facebook Business Manager.…
Looking for tips and tricks for creating display ads for your PPC campaign? Today we’ll talk about how to work on the design of banner advertising on the Internet.
A bid strategy determines how much Google Ads pays for each impression or click and what the system optimizes for in the auction: clicks, conversions, conversion value or visibility. The right strategy lets you automate routine work and get more…
From late October through the new year, e-commerce runs its busiest period: Black Friday, Cyber Monday, then the pre-holiday rush. Conversion rates go up — and so do auction prices, server load, and the cost of every mistake. This article…
