“SEO or paid ads?” is the question we hear on more first calls than any other. And it is almost always framed wrongly, because it assumes one channel is better than the rest in general — rather than better for…
Updated 30.03.2021 Targeted queries have been collected, campaign settings have been thought out, ads have been drawn up, ads on Google have been launched. Wow, CTR is growing! But there are no more sales… “What to do, what is the…
Maria Dolgova, PPC-specialist, held a webinar “Fundamentals of targeted advertising on Facebook” on the platform of the Academy of Internet Marketing WebPromoExperts on May 22. We decided to focus on 4 key benefits of running ads through Facebook Business Manager.…
Looking for tips and tricks for creating display ads for your PPC campaign? Today we’ll talk about how to work on the design of banner advertising on the Internet.
A bid strategy determines how much Google Ads pays for each impression or click and what the system optimizes for in the auction: clicks, conversions, conversion value or visibility. The right strategy lets you automate routine work and get more…
The number of customers determines the success of business development. Therefore, companies striving for stable growth in sales and profits are constantly looking for new ways to attract them. Dynamic forecasting is one of the abovementioned methods. Dynamic prospecting provides…
The Google Ads Shopping Campaign Policy can be described as follows: buyer “found, bought, received” and all of this without leaving their home and without unnecessary contacts with sellers. Therefore, the requirements for information on the website are quite strict.…
Specialists of our team are faced with the fact that the GTM tags that are configured to submit the form sometimes do not work (for example, those that use ajax). Tracking button clicks is no longer relevant, so the Element…
