Paid social case studies: Facebook, Instagram and TikTok
These are the projects where we launched and managed paid social campaigns — Facebook, Instagram, TikTok, LinkedIn. Each case describes the starting point, the audiences and creatives used and the results achieved: cost per lead, CTR, ROAS.
Paid social solves a different problem from search: on social platforms the user is not actively looking for the product, so the ad has to earn attention first and only then lead to a purchase. That shapes both the campaign structure and how results are judged.
What makes paid social different
Flexible audience setup
Unlike search advertising, everything here depends on how precisely you reach the right audience. We analyse the market and build segments by interests, behaviour, location and device, then add remarketing and lookalike audiences based on the client's existing data.
Creatives drive the result
Images, video and copy influence performance in paid social more than any other setting. We run several variants at once, compare them on real data and keep the ones that produce a cheaper lead — not the ones that look best in a review meeting.
Working alongside SEO and PPC
Paid social is not a replacement for SEO or Google Ads but an addition. In most projects the channels work together across the funnel: social brings in cold audiences and builds demand, while search and remarketing capture users who are already warm.
Continuous campaign optimisation
The account is never left unattended: we review cost per lead, CTR and frequency daily, refresh creatives before the audience burns out on them and reallocate budget between winning combinations. Creative fatigue in social is a matter of weeks, so a "set and forget" launch does not work here.
Order paid social from ITForce
ITForce runs paid social for eCommerce, service businesses, B2B, education, healthcare and other industries. Campaigns are built around the economics of your project: how much the business can pay per enquiry and per customer for the advertising to stay profitable.
- full support: from creatives to analytics
- professional day-to-day account management
- pixel and event setup, preparing the site for paid traffic
Leave a request — we will review your niche and audience and tell you which paid social format makes sense in your case.
