Online store promotion case studies (eCommerce)
These are the eCommerce projects we have worked on: electronics, clothing, home goods, cosmetics, sports equipment and other niches. Each case describes the starting point, what exactly we did and the numbers it produced — traffic, leads, revenue, ROAS.
For online stores we usually combine SEO, paid search and technical optimisation, in a ratio that depends on where the store's actual bottleneck is.
What makes eCommerce promotion different
Large structure and technical optimisation
An online store means thousands of products, categories and filters that easily turn into duplicates and junk pages in the index. We build a logical SEO structure, close off duplicates, implement structured data and work on speed and the mobile version.
Advertising for online stores and transactional traffic
The goal is to bring in users ready to buy, not just to browse. In SEO we prioritise commercial queries, while advertising for online stores is built around shopping formats: Google Shopping, Performance Max and search campaigns targeting existing demand.
Conversion, not just traffic
In parallel we look at what happens to the traffic on the site: we test ads and audiences and audit the usability of the product page, cart and checkout. Expensive traffic sent to a weak page does not pay off.
Analytics as the basis for scaling
Campaigns start with analytics configured properly — GA4, GTM, eCommerce events. This shows which "query — ad — page — purchase" chains actually make money, so those are the ones we scale.
Order online store promotion from ITForce
ITForce has worked with eCommerce since 2015 — over 2,000 completed projects. We handle SEO for online stores and full-cycle search promotion: from a technical audit to running the PPC strategy.
- SEO and PPC in one team, with no shifting of responsibility
- a clear strategy and flexible budgeting
- transparent reporting and a dedicated project manager
Leave a request — we will look at your store and tell you where to start.
