Case studies: promoting clothing, footwear and accessory stores
These are our projects in the fashion segment: clothing, footwear, jewellery, bags, eyewear, backpacks. Each case describes the starting point, what we did — SEO, Google Ads, technical optimisation, UX work — and the numbers it produced in traffic, conversions and sales.
Fashion is one of the most competitive eCommerce niches, so the solutions are almost always combined: a single channel rarely closes the task.
What makes fashion projects different
A range that changes constantly
Collections, sizes, sales and promotions change all the time, and so do the pages that are supposed to bring in traffic. We set things up so new arrivals and seasonal edits get indexed without delay, and we build promotional campaigns ahead of the sale period rather than on the day discounts go live.
Visuals, speed and the mobile version
In fashion people buy with their eyes, and the page has to open instantly. We work on image compression and optimisation, galleries, load speed and the mobile experience — this affects both behavioural signals in search and the conversion rate of paid traffic.
Different audience segments
Someone hunting for discounts and someone looking for a specific premium brand are two different buying scenarios. Each segment gets its own campaigns, and in SEO its own landing pages: by brand, by category, by season.
High competition
In fashion it is not enough to simply run ads — marketplaces and chain brands with far larger budgets sit right next to you in the results. So we analyse competitors, look for queries and categories with a realistic chance of ranking, and work on bringing customers back rather than only on the first purchase.
Order promotion for a fashion store from ITForce
ITForce has worked with fashion eCommerce since 2015 — with large brands and niche stores alike, adapting the approach to the season, the range and the type of audience.
- SEO, PPC and UX in one strategy, with no gap between channels
- systematic technical optimisation and catalogue structure work
- transparent analytics and reporting at every stage
Leave a request — we will look at your store and tell you where to start in your particular niche.
