ITForce digital marketing agency is a team working daily to bring your business more customers, more sales and more visibility online. It includes technical specialists, analysts and project managers with experience across projects of every size — from local brands to online stores with thousands of products.
What a Digital Marketing Agency Actually Does
Full-service digital marketing is not a collection of separate advertising activities. It is a system in which channels work toward one goal and are measured against shared metrics. The agency’s job is to make that system exist: choose the channels that fit the business objective, allocate budget between them, bring the data into one place and show what each channel actually returned.
We work on performance marketing principles: every action is judged by a measurable outcome — clicks, leads, sales — not by reach or the number of items published. In practice that means four things:
- the metrics we measure against are agreed before the start, so three months in nobody is still debating what counts as success;
- the data lives in GA4 and Looker Studio — you look at the same numbers we do, not at a retelling of them;
- hypotheses that fail are switched off rather than run to the end of the budget;
- test history is kept, so on long-running projects we never repeat ground already covered.
A marketing plan defines how the business will attract, convert and retain customers online. We build it on an analysis of the target audience (who your customer is, where they are online, how they decide), the competition (which channels and messages they use, where they are weak), the product itself (what makes you different and which need you close) and the business goals (more leads, awareness, sales or LTV growth).
From there we set the channels, the key messages and positioning, the funnel structure, the KPIs and the testing plan. That way you can see which specific actions produce an effect and which do not.
What We Do
Web development — ITForce builds fast, responsive, SEO-ready websites on WordPress, OpenCart, Laravel, Shopify or a custom backend: corporate sites, online stores, landing pages, complex platforms. Every project goes through technical SEO preparation, UX/UI design and integration with CRM and analytics, so the site becomes a sales tool rather than a brochure.
SEO — ITForce handles technical audits, keyword research and site structure, on-page optimisation and link building. We work separately on eCommerce SEO, where catalogue structure, filters and product pages decide the outcome.
Paid search (PPC) — ITForce sets up Google Ads and Microsoft Advertising: Search campaigns, Google Shopping and Performance Max, Demand Gen. Target metrics — cost per conversion, ROAS or lead volume — are agreed with you before launch, not chosen afterwards to fit whatever happened.
Paid social on Meta Ads — Facebook, Instagram and the rest of Meta’s placements: building and testing audiences, producing creatives, working the funnel from first touch to enquiry. We track creative fatigue separately, because that is what usually makes results drop in month two or three.
GEO (Generative Engine Optimization) — ITForce prepares your site and content for generative results: AI Overviews and AI Mode in Google, ChatGPT, Gemini, Claude, Copilot, Perplexity. The goal is for your brand to be named in the answer at the moment the user never visits a website at all.
ASO for mobile apps — App Store and Google Play listings: keywords and metadata, icon and screenshots, ratings and reviews, A/B testing of listing elements.
Analytics — GA4, GTM, Looker Studio and API connections to the ad platforms, so you see the whole picture: from spend and traffic through to ROMI, ROAS, cost per conversion and actual enquiries.
How We Use AI
We use AI tools every day to speed up routine work: content drafts, ad copy and creative variants, analysis of large data sets, generating hypotheses for SEO and PPC. That gets us through the mechanical stages faster and leaves more time for strategy.
But the decisions that affect a client’s outcome — campaign structure, technical site architecture, budget allocation, which hypothesis to test first — always stay with a specialist. AI speeds the process up; it does not replace the team’s experience in SEO, PPC and development.
The same principle applies to GEO: we do not simply adapt content for AI search, we deliberately control where AI helps and where a person decides.
How We Work
- Audit and analysis. We study the site, the niche, the competition and the existing campaigns — no work begins without this step.
- A plan with concrete goals. Channels, budgets, KPIs and timelines, so both sides know what we are working toward.
- Launch. An agreed schedule, clear deadlines and a dedicated project manager in contact with you.
- Regular reporting. Project data in Looker Studio, not numbers retold in prose.
- Optimisation from data. We test, drop what does not work and scale what does.
What an ITForce Client Gets
- A dedicated project team — a PM, a channel specialist and, where needed, an analyst and a developer. You know who works on your project instead of writing to a shared inbox.
- Google Premier Partner status — awarded by Google to agencies with verified quality of work and client results.
- Ownership of your own accounts. Google Ads, GA4 and Merchant Center are registered to you. If we ever part ways, the data and campaign history stay with you.
- Control over project costs. Link placements, contractors and other third-party costs are approved in advance and invoiced separately from our fee, so you see exactly where the money goes.
- A monthly report with the plan for the next period — what was done, what it produced, what comes next and why.
- Reasoning, not just results. You understand why we propose a particular step, and you can disagree with it — budget decisions are always yours.
- Experience in demanding niches: eCommerce, B2B, fashion, beauty, healthcare, legal services and others.
Why Clients Stay With Us
Some of our clients have worked with ITForce for more than five years, and the longest active project has been running since 2016. That is not an accident: in performance marketing the first months go on testing and setup, and the meaningful result arrives once the team knows the product, the audience and the specifics of the niche from the inside.
We are interested in long engagements, so we build processes where knowledge accumulates rather than resets at every new stage. On long projects we keep the history of tested hypotheses — what was tried, what it produced and why it was dropped. A change of specialist on the project does not send you back through experiments you have already paid for.
Real Results
The figures below cover the specific periods noted beside them. Full calculations and dynamics are in the case studies themselves.
These numbers belong to specific projects under specific conditions and are not a promise of the same outcome for another business. What is realistic in your niche is something we can say once we have looked at your site and your accounts.
Questions We Get Before Starting
How much does website promotion cost?
At ITForce, the cost depends on the niche, the competition and the channels chosen. We fix the scope and the budget in a proposal after a short call where we clarify goals, target markets and the current state of the project. Indicative rates by service are on our price page.
How long until there are results?
On ITForce projects, paid search and paid social bring the first enquiries within the first weeks. SEO and ASO work on a longer horizon: noticeable growth usually appears after a few months, and the exact timing depends on domain age, competition in the niche and how quickly technical fixes get implemented.
Do you work with small businesses and startups?
Yes. ITForce works with projects of every size — from local brands to stores with thousands of products — and adapt the plan to the budget.
We already have a marketer or an SEO specialist. Is that a problem?
No. ITForce can take individual channels (PPC or ASO, for example) and work alongside your specialist, coordinating as we go.
Can you guarantee results?
Neither ITForce nor any other agency can guarantee a specific position or a sales figure — those depend on search engine algorithms, on what competitors do, and on your own product and sales team. We are accountable for the scope of work and for making its results measurable, and we agree target metrics once we have seen the real picture inside the project.
Send us a request and we will prepare a plan for your business, your niche and your target metrics. We work transparently, systematically and with a focus on results.
