ITForce Internet Marketing Agency — a team that works every day to help your business get more customers, sales, and visibility in the digital space. Our team includes technical specialists, analysts, and project managers with experience across projects of every scale — from local brands to eCommerce stores with thousands of products.
We work with the full stack of digital tools: SEO for online stores and websites of any complexity, Google Ads contextual advertising, Facebook/Instagram targeting, website development, ASO for mobile apps, performance marketing, and web analytics.
In a competitive market, survival doesn’t come from a random set of ad activities, but from systematic work across every channel at once. That’s exactly our job — making sure the client’s brand stands out, attracts new buyers, and moves confidently toward its business goals.
Our Core Objectives
- Attracting new customers through well-thought-out digital strategies and ad campaigns that pay for themselves.
- Increasing brand awareness in target markets.
- Growing sales through the combination of analytics, SEO, and PPC.
- Building a positive company image in the digital space.
- Retaining customers through personalized communication and quality content.
- Delivering business goals on time, with measurable results at every stage.
We don’t just provide services — we build systems that bring businesses new customers, month after month.
Key Benefits of Working With Us
- 10 years of hands-on experience in SEO, PPC, analytics, and ASO.
- 30+ specialists on the team: certified SEO experts, Google Ads specialists, targeting specialists, project managers, and analysts.
- Google Premier Partner — a status Google grants only to agencies with proven quality of work.
- Work with GA4, Looker Studio, and Ads API: transparent reporting and full KPI control, with no "black boxes."
- Systematic approach to building marketing campaigns based on current market trends.
- Case studies in demanding niches: eCommerce, B2B, clothing, cosmetics, medicine, legal services, and more.
Our Approach to AI in Our Work
We use AI tools in the team’s daily work — to speed up routine tasks: content drafts, ad copy and creative variations, large-scale data analysis, and hypothesis generation for SEO and PPC. This lets us move through technical stages faster and spend more time on strategy.
But the decisions that actually affect a client’s results — campaign structure, technical website architecture, budget allocation, hypothesis prioritization — always stay with a human specialist. AI speeds up the process, but it doesn’t replace 10 years of team expertise in SEO, PPC, and development.
The same principle applies to our GEO promotion work: we don’t just adapt content for AI search — we deliberately control where AI helps and where a person makes the call.
What We Do
Web development — we build fast, responsive, SEO-ready sites on WordPress, OpenCart, Laravel, Shopify or a custom backend: corporate sites, online stores, landing pages and complex platforms. Every project goes through technical SEO preparation, UX/UI design and integration with your CRM and analytics — so the site works as a sales tool from day one, not just a business card.
SEO — technical audit, keyword research, on-page optimisation and link building. The first movement on long-tail queries shows within three to four months; reaching stable organic traffic is a year-plus horizon, depending on how competitive the niche is and what shape the site is in at the start.
Paid search (PPC) — we set up Google Ads, Bing Ads and other platforms: Performance Max, Shopping, search and Display campaigns for lead generation or direct sales. The targets — CPA, ROAS or lead volume — are agreed with you before launch, not picked afterwards to match whatever happened.
ASO for mobile apps — we optimise your App Store and Google Play listings: keywords and metadata, icon and screenshots, reviews and ratings, and A/B testing of listing elements.
Paid social on Instagram and Facebook — we build and test audiences, produce creatives and work the funnel from first touch to enquiry. We watch audience fatigue closely — it’s the most common reason results drop off in month two or three.
Analytics — we set up GA4, GTM, Looker Studio and API connections to your ad platforms, so you see the full picture: from spend and traffic through to ROMI, ROAS, CPA and actual leads.
Full-service website promotion — SEO, paid search, content marketing and analytics combined into one system, where every channel works towards the same growth in traffic, leads and sales.
GEO (Generative Engine Optimization) — we prepare your site and content for generative AI systems: Google AI Mode, AI Overviews powered by Gemini, ChatGPT, Claude, Bing Chat, Grok and others. This improves the odds of your brand being mentioned in an AI answer, even in zero-click scenarios.
How We Work
- Audit and analysis. We study your website, niche, competitors, and current ad campaigns — no campaign starts without this step.
- A plan with clear goals. We define channels, budgets, KPIs, and timelines — so we’re both aligned on where we’re heading.
- Launch. An agreed schedule, transparent deadlines, and a dedicated project manager in touch throughout.
- Regular reporting. Project data lives in Looker Studio — no "retelling" numbers in words.
- Data-driven optimization. We test hypotheses, drop what doesn’t work, and scale what does.
What an ITForce Client Gets
- A dedicated project team — a PM, a specialist in your channel and, where needed, an analyst and a developer. You know exactly who is working on your project, rather than writing to a shared inbox.
- A clearly structured marketing strategy, not a scattered set of activities.
- Accounts that belong to you. Google Ads, GA4 and Merchant Center are registered in your name. If we ever part ways, the data and campaign history stay with you.
- Control over project costs. Link purchases, subcontractors and any other additional spend are agreed in advance and kept separate from our fee — you can see exactly what goes where.
- A monthly report with a plan for the period ahead — what we did, what it produced, what comes next and why.
- The reasoning behind decisions, not just the outcome. You understand why we’re recommending a particular step, and you’re free to disagree — budget decisions are always yours.
Why Clients Stay With Us Long-Term
Some of our clients have been with ITForce for more than five years, and our longest running project dates back to 2016. That’s no accident: in performance marketing, the first months go into testing and setup, and meaningful profit arrives once the team knows the product, the audience and the specifics of the niche from the inside.
We’re invested in long-term partnerships, so we build our processes to let results compound rather than reset at every new stage. On long-running projects we keep a record of tested hypotheses — what has already been tried, with what outcome, and why it was dropped. A change of specialist on the project doesn’t mean going back over experiments that have already been run.
Strategy in Digital Marketing
Performance marketing is an approach where every action is judged by a measurable outcome: clicks, leads, enquiries, sales. Not by reach, and not by the number of assets published. At its core are analytics, flexible budget management and fast hypothesis testing, with one goal — the maximum return on every unit of spend.
This is the principle ITForce works by. In practice it means:
- the metrics we’ll be judged on are agreed before launch — so nobody is deciding what counts as success three months in;
- your data lives in Looker Studio and GA4 — you see the same numbers we do, not a summary of them;
- hypotheses that don’t work get switched off, rather than run until the budget is gone;
- we keep a record of what’s been tested, so long-running projects don’t circle back over old ground.
A marketing plan sets out how a business will attract, convert and retain customers online: channel selection, budget allocation, goal setting and the stages of optimisation. We build it on an analysis of:
- your target audience — who your customer is, where they spend time online, how they decide;
- your competitors — the channels and messages they use, and where they’re weak;
- your product or service — what sets you apart and which need you meet;
- your business goals — more enquiries, brand awareness, sales, or LTV growth.
From there we define the promotion channels (SEO, PPC, paid social, email), the key messages and positioning, the funnel structure, the KPIs and the hypothesis testing plan. So you can see which actions are working and which aren’t.
We work with businesses of every scale — from local projects to eCommerce stores with thousands of SKUs.
Real Success Stories
- Google Ads for a children’s goods store — working together since October 2016, ongoing. ROAS up 148%, conversions up 124%, average account ROAS of 19.76.
- SEO for IT legal services — working together since September 2021, ongoing. Organic traffic up 138%, 111 referring domains, 38 commercial queries in the top 1.
- Google Ads for a refrigerator repair service, USA — working together since late 2021, ongoing. The client’s KPI was a cost per conversion under $30; we delivered $1.71.
- Full-service marketing for a luxury fragrance brand — working together since July 2021, ongoing. Conversions up 112%, ROAS of 9.8, referring domains up from 14 to 424.
- Medical eCommerce in the US market — working together since June 2022, ongoing. 811 queries in the top 10 (47% of the keyword set), over 550 queries in the top 3, referring domains up from 155 to ~550.
Questions Often Asked Before Getting Started
How much does website promotion cost?
It depends on your niche, competition, and chosen channels. After a free audit, we propose a specific budget built around your goals — no template "packages."
How soon will I see results?
PPC and targeted advertising deliver the first leads within the first weeks. SEO and ASO are longer-play tools — noticeable growth typically shows up after 3–6 months.
Do you work with small businesses and startups?
Yes, we work with projects of every scale — from local brands to eCommerce stores with thousands of products — and adapt the plan to your budget.
We already have a marketer/SEO specialist — is that a problem?
Not at all. We can take on specific areas (for example, PPC or ASO) and work as a team alongside your in-house specialist, coordinating every step.
Ready to Grow?
Submit a request — we’ll put together an action plan built around your business, niche, and target metrics. We work transparently, systematically, and with a relentless focus on results.
