ROAS (Return on Advertising Spend) is the return on investment in advertising, which shows how much revenue was generated for every hryvnia spent on ads.
Below are several methods for calculating ROAS in Google Ads, depending on the type and amount of data you are working with. Enter your available values to get your ROAS calculation.
Conversion Rate Optimization (CRO) is a systematic process of increasing the percentage of website visitors who complete a target action.
This interactive CRO calculator clearly shows how even a minor increase in conversion rate impacts the business’s final profit without additional advertising costs.
CAC (Customer Acquisition Cost) is the cost of acquiring a single customer, showing how much money a business spends on marketing and sales per new buyer.
Calculate the real cost of acquiring each new customer using our convenient CAC calculator and learn how to optimize your marketing budget.
CSAT (Customer Satisfaction Score) reflects the level of customer satisfaction with your product, service, purchasing process, or support team over a specified period.
Calculating this metric allows you to evaluate the actual quality of your service, identify bottlenecks in your business processes in a timely manner, and prevent customer churn.
LTV shows how much net profit a single customer generates over their entire relationship with your business. Calculate your LTV (Lifetime Value) online to accurately determine your allowable customer acquisition budget and optimize your unit economics.
NPS reflects the true level of customer trust and the potential for organic business growth. Find out how likely your audience is to recommend your brand—calculate your Net Promoter Score (NPS) using this online calculator.
