SEO Services

SEO

SEO Services

Name: SEO Services
Brand: ITForce
Rating: 4.9 (54 reviews)

ITForce optimises websites to rank higher in search results through technical improvements, high-quality content, better usability, analytics and a strategic approach. We attract targeted traffic for E-commerce, marketplaces, and service-based businesses, backed by experience from thousands of projects. ITForce helps turn visitors into customers — consistently and effectively.

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SEO Services

SEO is a comprehensive set of services aimed at improving a website’s ranking in search results by optimizing its structure, content, and external factors. The goal is to drive more organic traffic and increase brand visibility. We consistently bring websites into Google’s TOP 10 for target queries, ensuring steady growth in organic traffic, orders, calls, and sales. ITForce delivers effective SEO that turns visitors into loyal customers and guarantees predictable results. If you’re seeking a reliable partner to support your organic growth, please don't hesitate to contact us.

SEO for Online Stores SEO Audit SEO at the Development Stage Website SEO Optimization SEO for Europe SEO for Shopify Sites Generative Engine Optimization

SEO Pricing

SEO Services pricing

SEO Services

from $900

monthly

Generative Engine Optimization

from $900

monthly

English Website SEO Promotion

from $1200

monthly

SEO for Online Stores

from $900

monthly

Website SEO Optimization

SEO at the Development Stage

from $900

monthly

How Much SEO Costs and What Affects the Price

The price of SEO is set individually for every project. On average it ranges from $900 to $2,000 per month. The final cost depends on a number of factors that define the scope, complexity and duration of the work.

1. Domain age

New websites have not yet earned enough trust from search engines, so their promotion starts with low-competition (long-tail) queries and takes more time and resources. The older the domain and the more stable its history, the easier it is to reach the top.

2. Current rankings

A website that already has visibility in search results is easier to promote. If pages are sitting just outside the first page of results, this reduces the cost and shortens the time needed to reach your goals.

3. Level of on-page optimisation

A site with well-structured content, unique copy, correct meta tags, internal linking, schema markup and good loading speed needs fewer fixes — which has a positive effect on both the performance of the campaign and its budget.

4. Technical condition of the site

The initial audit reveals critical issues: slow loading, duplicate pages, indexing problems and so on. If the site has serious technical limitations, fixing them can be expensive. In some cases building a new website is more cost-effective than patching the old one.

5. Size of the semantic core (number of queries)

The cost depends directly on how many keywords the site is optimised for. High-volume queries require more resources and time, so they affect the overall price. The best strategy is a combination of high-, mid- and low-volume queries.

6. Backlink profile

External links increase the authority of your site in the eyes of search engines.

Permanent links are bought once and stay live for a long time — a reliable and safe method.
Temporary links are cheaper but have a limited lifespan. When they disappear, rankings can suffer. Building a sensible link strategy is an important part of the work.

7. Competition and geography

SEO for a local business (a city or a region) is usually cheaper than promotion across an entire country or an international market. The level of competition in your niche matters just as much: the more competitors in the results, the higher the SEO budget. At the same time, competitor analysis makes it faster to build an effective strategy.

8. Search algorithm updates

Search engines update their ranking algorithms regularly. This calls for a flexible approach to strategy, additional analytical work and updates to content and technical settings — all of which can affect the overall budget.

What the Cost of SEO Includes

ITForce works transparently: the monthly payment is split into two parts — the specialists’ work (a fixed rate or hourly) and external costs such as buying links, paying copywriters and other resources. All work is carried out exclusively in the client’s own accounts (GA4, Google Search Console, Collaborator), which guarantees full control and a transparent process.
The cost includes:

a site and competitor audit;
an SEO strategy adapted to the client’s business goals and industry;
technical optimisation of the website;
a content plan and copywriting;
on-page and off-page optimisation (link building);
adapting content for AI search and language models (GEO);
rank tracking and analysis of results.

Link building is included in the SEO fee

At ITForce, work on your external backlink profile is already part of SEO promotion — there is nothing extra to pay for it. The only difference from link building as a standalone service is how the hours are allocated: within SEO they are split between technical optimisation, content, on-page work and off-page work, whereas in the standalone service every hour goes into off-page activity. That is why link building is usually taken separately by large projects and sites in highly competitive niches, where the off-page workload does not fit into the hours of a full-service SEO retainer.

GEO and optimisation for AI search are included too

At ITForce, the same applies to visibility in AI assistants’ answers. The work that determines whether language models cite your site is done within SEO: we structure content for direct answers, implement schema.org markup, strengthen E-E-A-T signals and update material regularly. The approaches themselves are described in the "Adapting Content for LLMs and AI Search" section below.
GEO as a standalone service is when the entire hour budget goes into visibility inside ChatGPT, Claude, Perplexity and AI Overviews: monitoring brand mentions in AI answers, analysing competitors in AI results, and working with the sources these models rely on. That format makes sense once AI search has become a demand channel of its own in your niche.
In other words, when you order SEO promotion you do not pay twice for link building or GEO — both are already part of the work. The standalone services are for cases where one of these areas needs the team’s full hour budget.
You will find exactly how these works are reported in the "Monthly Reporting" section below.

Who Works on SEO at ITForce

At ITForce every project is handled by a coordinated team, each member responsible for their own area:

an SEO specialist builds the strategy, runs the audit, selects keywords and coordinates the optimisation process;
a content manager and copywriter create expert texts that account for semantics, relevance and search engine requirements;
a technical SEO analyst finds critical errors, configures indexing and optimises loading speed;
a link builder develops a quality backlink profile: selecting placements, publishing mentions and tracking backlink dynamics;
a web analyst sets up analytics (GA4, Looker Studio, Google Tag Manager), builds reports and tracks user behaviour and campaign performance;
a project manager communicates with the client, keeps deadlines, reports on results and coordinates the whole team.

This approach lets us provide full turnkey SEO support — from deep analysis to growth in traffic, rankings and the client’s profit. We do not simply promote a website; we turn it into an effective business tool.

SEO Tools We Use

For effective SEO, ITForce relies on specialised analytical and technical tools. The most frequently used are Google Analytics (GA4), Ahrefs, SEMrush, Serpstat, SERanking, Google Search Console, DataForSEO and others.
They allow us to:

track traffic and user behaviour on the site;
analyse keyword rankings;
detect technical errors and weaknesses in site structure;
study competitors’ strategies;
evaluate the performance of content and backlinks.

Thanks to these tools, our SEO specialists make decisions based on data and improve search visibility systematically.

Contract and Transparent Cooperation

Before the work begins we sign an official contract that sets out the scope of work, expected results, deadlines, reporting terms and the responsibilities of both parties. The document is executed in two copies in accordance with applicable law and reflects the needs of both sides — we guarantee legal transparency for every obligation.
Once the contract is signed, we set up access to the website, analytics and Google Search Console, and assemble the project team: an SEO specialist, a copywriter, a link builder and a project manager. We value openness, so from day one you get transparent communication and a clear reporting system — search optimisation is not a black box for you.

Monthly Reporting

Every month you receive a full Looker Studio report describing the tasks completed and the key results. The report covers:

the list of technical work carried out during the period;
details of the landing pages created and the links placed;
ranking dynamics for relevant keywords;
organic traffic, conversions and user behaviour metrics (sessions, pages per session) based on GA4 and Google Search Console data;
our recommendations for the next stage of the project.

This makes it possible to evaluate performance regularly and take informed decisions about the next steps.

Why Order SEO Services from ITForce

Ordering SEO is the first step towards steady growth in organic traffic, stronger brand awareness and more enquiries without permanent spending on paid advertising. We run a deep SEO audit, analyse competitors, study demand in your niche, build an accurate semantic structure (keywords and LSI queries), optimise content and fix technical errors.
With us SEO is not a set of isolated actions but a clear strategy for growing your business in Google. Your website gets better positions in search results, more targeted traffic and a steady increase in potential customers.
The main reasons to trust ITForce with your search promotion:

Transparent pricing — you get an itemised estimate covering every stage of optimisation, from the audit to content, with clear costs.
Up-to-date strategies — we use advanced tools and methods based on Google trend analysis and continuous development of our expertise.
Flexibility and control — we track every stage of the campaign and adjust the strategy quickly to reach the strongest possible positions.
Efficient use of budget — we focus on the quality of the work rather than its volume, optimising spend on on-page and off-page activity.
Personal support — a dedicated manager and a team of specialists are behind your project and always in touch (see the "Who Works on SEO" section above).

SEO in Kyiv, Kharkiv and Across Ukraine

We are physically based in Kyiv and Kharkiv, and we deliver SEO services throughout Ukraine. Working on competitive projects in the capital has taught us how to bring websites to the top of Google even in the most saturated niches. Kyiv sets the pace of the market, while Kharkiv is our centre of technical expertise. That combination lets us offer the strongest solutions for businesses in Dnipro, Lviv, Odesa, Zhytomyr, Vinnytsia and other cities. We adapt the strategy to the region and deliver results in the form of traffic and lead growth.
We work with businesses worldwide: from Ukraine to the USA and Europe — bringing websites to the top anywhere on the map.

Adapting Content for LLMs and AI Search

As generative search and AI assistants develop (Google AI Overviews, Microsoft Copilot, OpenAI’s ChatGPT, Anthropic’s Claude or xAI’s Grok), the approach to creating and optimising content is changing. These systems run on large language models (LLMs) that understand queries, context and user intent far better — which is why the core work in this area is part of SEO promotion, while projects that need a full focus on AI results can take GEO (generative engine optimization) as a separate service alongside optimisation for AI Search and LLMs.
To make your content visible in AI-generated results, it is worth:

writing clearly and in a structured way, with direct answers to common questions (FAQ format, lists, subheadings);
explaining terms, examples and context, so models interpret the page correctly and cite it in AI answers;
focusing on E-E-A-T (experience, expertise, authoritativeness, trust) — the principles both Google and AI systems apply when choosing reliable sources;
using structured data (schema.org) to help LLMs recognise the type and meaning of your content faster (articles, products, how-to guides);
updating content regularly, since AI assistants tend to cite only current sources.

These practices increase the chance that your website is the one ChatGPT, Claude, Grok, Google AI Overviews, AI Mode or Microsoft Copilot quotes as a trusted source.

How to Order SEO Services

From enquiry to kick-off takes four steps.

1. Enquiry and introductory call

Send an enquiry through the site or call us. A manager will book a short 15–30 minute call: your niche and markets, priority services or products, what you have already done in SEO and how it went, and the budget you have in mind. We do not review your site on this call — that is part of the work itself, so it happens after the contract is signed.

2. Proposal

We send the scope of work, the team, timelines and the price — from $900 per month. If your expectations on timing or results do not match what is realistic in your niche, we say so at this stage rather than six months in.

3. Contract and access

We sign the contract, get access to your site, Google Search Console and analytics, and put the project team together.

4. Audit, strategy and kick-off

We run an SEO audit, build the keyword set and agree the strategy with you. Targets are set after the audit, once the real state of the site and the competition is clear. From there it is work to plan and a monthly report.

Worth knowing:

SEO is a long-term investment, not an instant result.
Successful promotion is a partnership, and transparent communication matters.
We value data, honesty and specific KPIs.

Our clients

Search Engine Optimisation (SEO): What It Is and Who Needs It

SEO is a set of services aimed at improving a website’s positions in search results. In Ukraine the main focus is Google, but the role of Bing is gradually growing thanks to its integration with AI tools such as Microsoft Copilot. Modern SEO also takes into account large language models (LLMs), which the new generation of search engines uses to better understand page content and user intent.
An SEO specialist optimises websites for search engines — Google above all — to increase their visibility for relevant queries. Their job is to grow organic traffic and improve rankings without spending on paid advertising.
With ITForce you get more than promotion: you get business growth driven by customers who are already searching for your products or services.

Who needs SEO?

businesses that already have a website but see no real return from it;
businesses whose site does not reach the top of search results;
businesses whose site needs technical reorganisation or quality topical content;
businesses for which customers from paid search are simply too expensive — law firms, aesthetic medicine clinics or travel agencies, for example.

These are only some of the situations where search promotion is the right solution for steady growth in traffic and sales.

What Turnkey SEO Includes

Turnkey SEO is a comprehensive approach to making a business visible in search engines. We take on every stage: from the audit and competitor analysis to implementing technical recommendations, optimising content and building a quality backlink profile. We deliver these stages as a system rather than as one-off actions, so the site performs from the very first weeks.
Before we start, we build the SEO strategy: define the goals, analyse competitors and select the keywords relevant to your niche. Our approach is performance SEO: we do not chase rankings for their own sake but focus on business outcomes — traffic, leads, sales.
The key goals of turnkey SEO:

Technical soundness — we eliminate site errors so it runs fast and without failures.
Authority — we earn mentions and links from authoritative resources.
Quality content — we create useful, relevant material that answers your audience’s queries.
Usability — we improve navigation and experience so visitors stay longer.

On-page optimisation makes the site convenient for people and clear for Google: we update the structure, simplify navigation, speed up loading and adapt the site for smartphones. Off-page optimisation (link building) raises the site’s authority through mentions and links from trusted resources in your industry.
The core job of SEO at ITForce is to bring in ready-to-buy audiences from search and turn that traffic into real revenue for your business.

SEO stage	What we do	Comment
SEO audit	Analysis of technical errors (404s, broken links, redirects), loading speed, mobile adaptation and indexing	The first step before the start
Semantic core	Keyword research and clustering	Feeds content and site structure
Technical optimisation	Fixing errors, configuring the sitemap, robots.txt, meta tags and schema markup	Affects indexing
Site structure optimisation	Categories, filters, navigation logic	Important for UX and SEO
Content optimisation	Copy, meta tags, H1–H6, internal linking	Content is the key to visibility
Link building	External link placement, outreach	Increases domain authority
Analytics and reporting	GA4, Google Search Console, Looker Studio, rank tracking	Shows how SEO performs

Expected Results of SEO

SEO is a long-term strategy that delivers steady growth in traffic and leads. How long it takes to reach the top depends on the level of competition in your niche.
Medium competition (services, online stores, informational sites):

3 months: growth for long-tail queries, first customers.
6 months: stable traffic, top 10 for mid-volume queries.
12 months: 30–50% of keywords in the top 10, a steady flow of leads.

High competition (finance, medicine):

6 months: first positions for long-tail queries.
12 months: growth for mid-volume queries, noticeable traffic.
18–24 months: top 10 for high-volume queries, stable leads.

Strategies by Search Volume

A business can choose different strategies depending on budget, industry, the age of the site and its goals.

Promotion for high-volume queries

Targeting keywords with large search volumes: "buy shoes" (10,000+ searches/month), "laptops Kyiv", "tours to Egypt". Competition is very high, especially in e-commerce, travel, electronics and finance. This requires a significant budget for content and off-page work (from $1,500/month) and results come in 6–12 months. The goal is maximum market coverage and brand presence.

Promotion for mid-volume queries

Phrases such as "women’s winter shoes 2026" (1,000–5,000 searches/month) or "automatic gates Kharkiv" have moderate competition and stable traffic. This suits projects that want to grow systematically while keeping the budget efficient. Entry price is from $900/month, with visible results in 3–6 months.

Promotion for long-tail queries

Phrases of 3–6+ words with 50–500 searches per month — for example, "how to choose a coffee machine with a milk frother" or "affordable leather knee-high boots in Kyiv". This strategy works well for new websites and niche businesses with a budget from $500/month: competition is low and first results are possible within 1–2 months.

Mixed strategy

The most flexible and most popular approach in long-term SEO projects: it combines every type of query, from high-volume to long-tail, allowing you to scale traffic and reach a broad audience. Budget starts from $1,100/month, first results appear in 2–3 months and full growth after 6+ months. This is the option ITForce clients choose most often.
At ITForce we select the strategy individually, taking into account how competitive the niche is, the geography, the technical condition of the site and your commercial goals.
SEO delivers stable organic traffic, but for maximum reach it is worth considering a combined approach — SEO, PPC and analytics in a single strategy. How the channels compare on budgets and timelines is covered in our guide to SEO, PPC and SEM.

SEO for Different Types of Websites and Business Models

SEO is never one-size-fits-all. The same strategy will never produce the same result for a B2B company, an online store and a startup — which is why we build promotion around the business model, the sales funnel and real goals rather than a template.

Which types of websites SEO suits

Online stores — for steady sales growth.
Service websites — for higher conversion rates.
Corporate websites — to strengthen the brand and optimise ROI.
Medical resources — for organic customer acquisition in a highly competitive niche.
English-language websites — for entering international markets.

SEO for B2B companies

In B2B, SEO is about trust, expertise and a long decision cycle. What matters is not traffic as such but the right people: executives, business owners, decision makers. We work with deep semantics (commercial and informational queries), expert content and service pages optimised around real client pain points — here SEO supports the sales team instead of existing on its own, and often works alongside paid search built for a long sales cycle. The result is quality leads that are ready for a conversation. How we approach SEO for B2B companies is set out on a separate page, and the results are in our B2B case studies.

SEO for eCommerce and online stores

For online stores SEO is one of the strongest channels of steady sales — but only with the right structure and technical foundation. We work on the SEO architecture of categories and filters, product page optimisation, scaling semantics across thousands of queries, technical SEO and content that helps sell. The focus is not rankings for their own sake but growth in organic sales and average order value. More on our SEO for online stores page, with examples in our e-commerce case studies.

SEO for local business

Local SEO is about being found here and now, exactly when a customer needs your service. It is a separate and important area — we cover it in detail below, in "Local SEO".

SEO for service companies

For a service business it is essential to explain clearly what you do, for whom and why you can be trusted. We focus on landing pages for each service, on a structure that makes sense to both users and Google, and on content that answers customers’ questions and converts traffic into enquiries and calls.

SEO for startups and SaaS

For startups and SaaS products SEO is a way to scale without constantly increasing ad spend — but it has to be precise. We build promotion around fast entry into relevant niches and long-tail queries, content that explains the product and its value, and SEO for AI Search and informational answers. The result is organic traffic that grows with the business.

SEO for different platforms

WordPress — promotion through optimisation of structure, speed and meta tags.
Horoshop — full use of the platform’s built-in SEO tools.

Industries we work with

E-commerce, medicine, clothing and footwear, construction, B2B, logistics, IT, cosmetics and perfumery, agribusiness, HoReCa, finance and more than 20 other niches.

Local SEO: How to Attract Customers Nearby

If your business serves a particular city or region, local SEO helps you reach exactly those customers who are nearby and already looking for your products or services. It is especially effective for medicine, education, delivery, services, HoReCa, repairs, beauty salons, car services and similar businesses.
At ITForce we approach local search comprehensively:

Google Business Profile optimisation: completing the listing, adding photos, products and services, working with reviews.
Local semantics: keywords with geographic modifiers (for example, "dentist Kyiv left bank", "phone repair Kharkiv city centre").
Placement on local websites and directories: more mentions and links carrying consistent NAP data.
Pages for branches or districts: relevant pages with unique content.
LocalBusiness schema markup, geotags and maps on the site — to improve how you appear in local SERPs.

This kind of promotion drives traffic from Google Maps, mobile search and voice queries. It produces results faster than traditional SEO and lets you compete effectively even against large players at the local level.

Site Support After Reaching the Top

The market does not stand still: competitors watch what you do, Google updates its algorithms, user behaviour changes. That is why the work continues even after you reach the top — it is not a finish line but the starting point for holding your lead.
At ITForce we offer post-campaign site support, which includes:

regular technical monitoring;
updating and expanding the semantic core;
adapting content to new queries;
work on site speed, usability and mobile adaptation;
analysis of competitors and changes in search results.

Our goal is not simply to bring a site into Google’s top 10, but to keep it there for months and years.

SEO is a marathon, and we take on all the strategic and tactical work so that your website not only holds its positions but keeps growing even in the most competitive niches.

SEO, Website Promotion and Website Marketing — What Is the Difference

These terms are often used interchangeably, but there are meaningful differences between them.

SEO (search engine optimisation) is the narrow, specialised part: technical optimisation, improving structure and internal linking, creating quality content, working with external factors (links, authority). The goal is better positions in organic results, primarily in Google.
Website promotion is a broader concept: it includes SEO plus paid search, social media targeting, PR, display advertising, video content, user behaviour analytics and CRO. It is a strategic approach to growing a business online.
Website marketing (or "promotion" in the informal sense) is a less formal term: quick or initial actions to raise awareness of a resource (launching ads, registering in directories, publishing on blogs or forums).

At ITForce we combine all these approaches into one effective marketing strategy — and that is what achieves the main goal: sustainable growth in visibility, traffic and conversions for your online business.

Why It Is Worth Ordering SEO from an Agency

An SEO agency runs a deep site audit, builds the semantic core, resolves technical problems, optimises structure and content for user queries, and handles off-page work: link placement, media mentions, blog publications. SEO is a long-term strategy that requires experience, consistency and teamwork, so working with an agency offers considerably more than a freelancer or a single in-house specialist.

Access to a full SEO team: you get not only an optimiser but a link builder, an analyst, a technical specialist and a copywriter working together.
Regular monitoring and reporting: all work is recorded in a CRM or dashboards, with monthly reports on rankings, traffic and completed tasks.
Fast scaling: if you need more links or new landing pages, the agency brings in additional resources without you having to hire anyone.
Reliable processes: if someone is ill, on holiday or leaves, the agency keeps SEO running — nothing stops.
Expertise across niches: the agency has already worked with similar businesses and has ready solutions for medical, legal, retail and B2B projects.

SEO Compared with Other Channels

Channel	Cost per click	Speed of results	Traffic stability	Long-term ROI
SEO	❌ (no click cost)	Medium (2–6 months)	✅ High	✅ High
Paid search (PPC)	✅ High	✅ Fast (1–3 days)	❌ Ends with the budget	Medium–high
Paid social	✅ Low / medium	✅ Fast	❌	Medium
Social media (organic)	❌	❌ Slow	Depends on activity	Low–medium

The Advantages of SEO with ITForce

1. Growth in targeted traffic

SEO at ITForce is built to attract exactly the audience that is already ready to buy or order a service. We analyse search queries, build a relevant semantic core and optimise content for the target audience — which grows organic traffic and conversions without spending on paid ads.

2. Building trust and brand reputation

Users trust websites that appear at the top of Google. Being among the leaders in search results creates a positive image and strengthens your brand’s position in the market.

3. Better usability and site quality

Our SEO specialists work with more than keywords: they run technical audits, optimise page structure, loading speed, mobile responsiveness and UX design, implement structured data and improve internal linking.

4. Long-lasting effect

Once top positions are reached, the site holds them thanks to regular optimisation, content updates and competitor monitoring — an investment that keeps working even without daily ad spend.

5. Cost efficiency

SEO is a cost-effective alternative to paid search: once the strategy is running, the cost of acquiring customers falls while return on investment rises. You get a steady flow of leads that is not tied to an advertising budget.

6. An edge over competitors

In a competitive environment the winner is whoever holds the top positions in Google. SEO helps you get ahead of competitors, capture a larger share of the market and scale the business.

7. Transparent analytics and reporting

With ITForce you always know what you are paying for: we provide regular SEO reports and track ranking dynamics, traffic, key queries and behavioural factors.

Why Quality Web Development Is the Foundation of Effective SEO

Effective SEO begins long before the first content is published or the first links are built. If a website is created without regard for search engine requirements, if the structure is wrong or the CMS limits growth, SEO results will be considerably weaker.
That is why it matters that development meets search optimisation requirements from the outset: proper page architecture, loading speed, clean URLs, schema markup, correct meta tags and room to scale.
If you are planning SEO, we recommend first looking at the ITForce approach to web development — it saves time and budget and helps you get results in search faster.

We Work With

Afhefs

Google Search

Bing

Google Search Console

Google Analytics

Screaming Frog

They talk about us

Comprehensive SEO for a food truck sales website in the USA

Thanks to ITForce, the client saw a 350% increase in organic traffic, 67 keywords in the top 3 and 110 referring domains. The team took a structured and consistent approach to project management, delivered tasks on time and kept communication clear and responsive.

View case

Pavlo P.

Head of Digital & Design

SEO promotion for selling and purchasing a luxury watch website in Ukraine

ITForce's efforts have helped the client increase leads. Their team consistently delivers excellent work as scheduled. They also respond promptly, work independently, and provide good feedback. Moreover, they communicate well via email and messaging apps.

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Alexander Krouglikov

Director

SEO and Google Ads for container decoration services

ITForce has helped the client enhance brand visibility, improve conversion rates, and increase sales. The team has excellent project management skills and delivers work on time. ITForce is very responsive to the client's needs. Their technical and strategic expertise is second to none.

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Andrii Huk

Business Development Manager

SEO for a ticket operator

Since partnering with ITForce, the client has seen a 2164% increase in new users, a 20% increase in referring domains, and a 4% increase in their average position in Google search results for targeted keywords. The team is highly professional, knowledgeable, and responsive. ITForce provides SEO services for a ticketing system company. The team has conducted a technical audit, usability audit, and analysis of the client's Google Search Console. They also work on link building.

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Andriy Avdoshyn

CTO

SEO promotion for a company providing legal services for IT

We wanted to improve organic search rankings on Google for commercial legal queries. We were interested in filling the site not only with high-quality texts, but also in developing content taking into account useful semantics. In addition, we needed to solve technical problems on the website that affect SEO promotion results. All these tasks were performed by ITForce specialists.
We brought to the TOP more than 50% of queries and got 25% of company growth for the last year. During the work, we managed to eliminate many technical errors. The visibility of the site for commercial queries is growing, and every month we get more and more organic traffic. The number of new users has doubled over the year, and has grown from 750 to 1600. The same dynamic with communication sessions, there were 1100 sessions, and now there are 2200.

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Valeriy Stalirov

Chief Executive Officer – Stalirov&Co IT Law Company

Search engine optimization for a hydraulic equipment website

Now in our second year of working with our partner, “ITForce,” everything has remained stable.
We’re taking a comprehensive approach to SEO promotion and updating the website’s structure. We receive ongoing support and suggestions on how to improve our visibility in organic search engine results. Thank you to the specialists managing our project for their meticulous attention to detail💪🏻

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Denys Lykhachov

Founder

Search Engine Promotion for an Aesthetic Medicine Online Store

Thanks to ITForce, the client has seen improved organic traffic, search engine rankings, UX, and conversion rates, as well as lower bounce rates. The team's project management is highly organized and efficient. Their responsive, adaptive, and personalized approach has created a tailored solution. What impressed us most about ITForce was their deep expertise in SEO combined with a personalized approach to our business. They took the time to understand our specific needs and industry, offering tailored solutions that significantly improved our website’s performance.

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KIM ILYA

Owner

Search engine optimization for an online hardware store

ITForce continues to manage a Google Ads campaign, optimizing advertisements and providing updates to stakeholders. Now, over one-third of all purchase orders originate from ITForce's advertisements. Internal stakeholders are satisfied with the team's accessible communication style. This channel of marketing activity was not very successful. Now it’s on the first place from other channel. It gives me most amount of conversions. And these changes happened when ITforce start to work with my Google ads account.

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Andriy Artamonov

CIO

SEO for a Health Products Online Store

A health products store hired ITForce to conduct PPC marketing for their online store. The project covered the setting up of Google Display and Google Analytics, among other things, and several ad campaigns. ITForce's engagement yielded a tripling in the online store's traffic. The team was prompt when it came to communicating and resolving technical issues. They were also available to respond to questions around the clock. We expanded our cooperation and the guys also worked with us on SEO.

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Viktoriia Lushchan

Owner

SEO for a trucking company in Israel

ITForce was hired to develop SEO strategies for a transport company. Their goal is to increase online visibility and increase traffic to the website. Since partnering with ITForce, the company's conversion rate continues to increase. The team always adapts to the latest trends and strategies to make sure the site's SEO performance remains optimal. They regularly keep in touch with clients for updates and developments.
The number of conversions was constantly increasing, while the cost of the application was reducing. We have reached the optimal balance between cost and number of conversions.

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Yan Dmitreevij

Owner

Search engines promotion for a wristwatch website

I had already worked with ITForce on one project and got excellent results. I decided to entrust them with my second website as well, this time for SEO promotion. The team added filters and other features, and for some queries, we are already in the TOP. This helps us grow and attract more clients.
During our cooperation, both traffic and sales have increased. I’m satisfied with the work, and we are moving forward.

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Viktor Vyshnevyi

Founder

Search engine marketing and paid media for a perfume manufacturer

First of all, the ITForce team started by setting our Google Ads account and campaigns. Then they defined main keywords for launching Search campaigns and adding negative keywords. Also the ITForce team prepared ads and set search and shopping campaigns. After all settings, the team began supporting the Google Ads account.
According to the Google Analytics reports income that we received from Google Ads was 27% from the total income of the company. Transactions from Google Ads are 32% from all our transactions. Average price per lead is 5$. From google/cpc we received 70% traffic on our website.
They are always open to communication and available. I’m always receiving different account development suggestions. And what is very important for me, all the tasks on deadlines.
They not only offer new tools of Google ads but also try to give suggestions to receive more results. And of course fast reaction on all my questions.

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Eugene Yadrentsev

Project Manager, Poetry Home

Search Engine Promotion for an English School

We were looking for a company for SEO listing and setting up Google ads. The competition in the niche is very high, therefore, it was necessary to do SEO as correctly and focally as possible.
The task was to get the maximum number of customers at the lowest price.
The decision to start work was made after studying company cases and observing it ratings on different freelance platforms. Also, before changing our current vendors, we asked for audit real situation with the expected work plan.
Before starting work, we detailed the goals. What positions do you want to get in SEO. What is the maximum client price for campanies. What is the budget and how much we want to get customers. Within a week, the guys tuned the campany and we started work. By google ads we got the result instantly. Seo had to wait a bit. But when the traffic went we received more customers than we expected.
We had weekly phone calls for project statuses. But if necessary, all the guys were online and were ready to answer all questions.
I am absolutely pleased with the results of our work. I got the planned value of customers for cheaper than I had planned. For all key queries I took first place in the issuance of Google.

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Ruslan

Founder

SEO for a visa application center

We have been using ITForce’s services for several months.
Specifically, we ordered PPC campaign setup and SEO promotion. The company has a well-organized workflow and provides reporting for every action.
We are satisfied with the results and will continue working with them. Website traffic and search engine rankings have noticeably increased. We recommend them.

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Volodymyr

Co-Founder

Our SEO Process, Step by Step

01.Briefing and Goal Setting

Goal: gather the information needed for a tailored strategy and agree on expectations.

A call of up to 30 minutes: we get to know each other and discuss your current SEO issues, previous work and its results, and the pace and format of our collaboration.
A brief of 10–15 questions covering your business, product, target audience, seasonality, target locations and competitors.
We check access to GA4 and Google Search Console and review previous audits and optimisation work. If analytics isn’t set up or the data is unreliable, we plan the setup as a separate task before work begins.
We work out the project economics together: cost of goods, margin, profitability and customer LTV. From these figures we determine how much the business can pay per lead and set KPIs, which we then refine using actual data.
We agree on the frequency and format of reports: Looker Studio or PDF.

Timeframe: 1–2 business days.

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02.Keyword Research

Goal: cover the search queries your potential customers actually use.

We research keywords in Google Keyword Planner, Ahrefs, Serpstat and DataForSEO, and, if the site already gets traffic, in Google Search Console.
We collect long-tail queries separately: each one brings little traffic on its own, but together they account for a noticeable share of relevant visits.
We cluster keywords by topic and funnel stage, usually into 5–15 clusters.
We identify priority queries to use for competitor analysis.
We map clusters to pages: which existing pages to optimise and which to create (up to 20 new landing pages).

Timeframe: 7–10 business days.

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03.Competitor Analysis

Goal: understand who you compete with in search results and what it takes to outrank them.

We identify 5–10 search competitors: sites in Google’s top 10 for your priority queries. They aren’t always your direct business rivals, but they are the ones taking your traffic.
We analyse their content: page structure, length and depth of copy, relevance to queries and distinctive elements.
We study their backlink profiles in Ahrefs: link types, quality of referring domains and link growth rate.
We review their site structure: page depth, breadcrumbs and internal linking.
We assess the niche: number of players, level of SEO competition and how hard it will be to rank.
We prepare a report with 3–5 ideas you can apply to your own site.

Timeframe: 5–7 business days, alongside keyword research.

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04.Technical Audit

Goal: remove technical barriers that hold back indexing and rankings.

We check indexing in Google Search Console: how many pages are indexed and what crawl errors there are.
We look for technical issues: 404 pages, duplicates, redirect chains and incorrect canonical tags.
We check robots.txt, sitemap.xml and Schema.org structured data.
We measure Core Web Vitals against Google’s thresholds: LCP under 2.5 s, INP under 200 ms and CLS under 0.1 for 75% of visits.
We check the mobile version: with mobile-first indexing, Google primarily uses it, so content, metadata and markup must match the desktop version.
We check that key pages are reachable within 3 clicks of the homepage.
We write a technical specification of 10–20 items for your developer, prioritised by what is critical and what can wait.

Timeframe: 3–5 business days.

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05.Content and On-Page Optimisation

Goal: make pages relevant to search queries and compelling in search results.

We review title tags and meta descriptions for uniqueness, relevance and length.
We optimise the first batch of 20–30 pages: target keywords, selling points and calls to action.
We build a heading structure (H1–H3) that follows the keyword map.
We create a content plan for the clusters from the keyword research stage. Our copywriting team writes the copy for new pages; you only approve it.
We add alt text to images.
We set up internal links between new and existing pages.

Timeframe: 5–7 business days for the first batch of pages, then in line with the content plan.

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06.E-E-A-T and AI Search Visibility

Goal: show Google and AI assistants that your site can be trusted and is worth citing.

Experience and expertise: we showcase your authors and their experience, real case studies, photos and your own data, things typical competitor copy lacks.
Trust: we review your About, contact, terms and review pages, and add Organization and Person markup.
Authority: we build brand mentions in industry media, rankings and directories, the kind of sources AI assistants draw their answers from.
We give AI search crawlers access to your site, including OAI-SearchBot for ChatGPT, and set up Bing Webmaster Tools, since Copilot runs on Bing’s index.
We format answers to your customers’ questions so they are easy to cite: a short answer first, then details, tables and FAQs.
We build a set of 20–50 prompts your customers use with AI assistants and record your brand’s baseline visibility in ChatGPT, Gemini, Perplexity and AI Overviews.

For deeper work on AI visibility, see our separate generative engine optimisation (GEO) service.

Timeframe: 5–7 business days at the start, then ongoing alongside content and link building.

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07.Implementation Check

Goal: make sure our recommendations have been implemented correctly.

We track how many items from the technical specification have been implemented and what is still with your developer, and keep the list open until every item is closed.
We re-measure Core Web Vitals and recheck the mobile version and navigation after the changes.
We analyse user behaviour in GA4 and Microsoft Clarity: engagement, pages per session and time on site.

Timeframe: 3–5 business days after the changes go live.

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08.Link Building

Goal: earn quality backlinks and strengthen your site’s authority.

We analyse your existing backlinks: number, types (dofollow/nofollow), domain quality and anchor text profile.
We plan link acquisition at 3–5 links a month, or about 20–30 over the first six months. The exact volume depends on competition in your niche and the budget.
We select 10–15 placement sites: industry media, niche blogs and relevant directories, aiming for DR 30+ and at least 1,000 monthly visits according to Ahrefs.
We keep the anchor text profile natural, with most links branded or using the bare URL.

Important: we start active link building only after critical technical issues are fixed and pages have basic optimisation. Otherwise, the budget goes to pages that aren’t yet ready to convert traffic.

Timeframe: preparation takes 5–7 business days, followed by ongoing work throughout the project.

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09.Monitoring and Reporting

Goal: track results and find room for growth.

Every month, we check rankings for target keywords in SE Ranking, Serpstat or Ahrefs.
We analyse organic traffic in GA4: users, sessions and conversions.
Every month, we recheck visibility for the same set of prompts: how often ChatGPT, Gemini, Perplexity and AI Overviews mention and cite your site compared with competitors.
We identify the 3–5 best-performing pages by traffic and contribution to sales.
We prepare a monthly Looker Studio report covering the work done and the plan for the next period.

Timeframe: 1–2 days a month to prepare and present the report.

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SEO in Numbers: What to Know Before You Start

01.Google: Over 90% of Searches in Ukraine

According to StatCounter, Google processes over 90% of search queries in Ukraine. That’s why we build the strategy around its requirements: indexing, site speed, and the quality of content and links.

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02.27.6% of Clicks Go to the First Result

According to a Backlinko study of 4 million search results, the first organic result gets 27.6% of clicks, 10 times more than the tenth. Fewer than 1% of users go on to the second page of results. So it’s not just about reaching page one, but where you rank on it.

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03.96.5% of Pages Get No Traffic from Google

Ahrefs analysed 14 billion pages and found that 96.55% of them get no visits from Google at all. The most common reasons are topics with no search demand, too few backlinks and pages that don’t match search intent. That’s why we start with keyword research and competitor analysis, not with copywriting.

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04.15% of Daily Searches Are New

According to Google, 15% of the searches it handles every day have never been typed before. And in Ahrefs’ database, almost 93% of keywords get fewer than 10 searches a month. Each of these queries brings little traffic on its own, but together they make up a large share of it, so we include them in keyword research.

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05.58% Fewer Clicks When an AI Overview Appears

According to Ahrefs (300,000 keywords, December 2025), when an AI Overview appears above the results, the CTR of the first position is 58% lower. Pew Research found the same pattern: with an AI summary, users clicked a link in 8% of visits, compared with 15% without one. That’s why we track whether AI assistants cite your site and adapt content for AI search.

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06.+8.4% Conversions from 0.1 s Faster Load

In a Deloitte study commissioned by Google, making a mobile site 0.1 seconds faster increased retail conversions by 8.4% and travel conversions by 10.1%. That’s why site speed and Core Web Vitals are a standard part of our technical audit.

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07.Average Client Partnership: 2 Years

According to ITForce data, our SEO clients stay with us for 2 years on average. SEO has a compounding effect: optimised pages and earned links keep working, and each month builds on the one before. That’s why we plan SEO for the long term, not just for a single quarter.

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