Case studies on launching and optimising Google Ads campaigns
These are the projects where we launched and managed paid search — for online stores, B2B companies, local business and online services. Each case describes the starting point, the campaign structure, the decisions made while managing the account and the figures we arrived at.
ITForce runs PPC end to end: from account structure to audience selection, ad formats and bidding automation.
What makes PPC different as a channel
Fast launch and early data
Paid search delivers traffic immediately after launch — unlike SEO, there is no wait of several months. Our standard preparation and launch time is 3–5 working days once we have access. The first 4–6 weeks the account gathers data and settles at a stable cost per conversion.
Keyword work and account structure
An effective PPC account is more than "launching some ads". We collect keywords, cluster them and build the campaign and ad group structure so that every query leads to a relevant page and its statistics are readable and usable for optimisation.
Choosing ad formats
Depending on the objective and the niche we use:
- search campaigns;
- shopping campaigns;
- Performance Max;
- remarketing, brand campaigns, local campaigns.
Formats do not work in isolation: in most projects they cover different stages of the buyer's journey, so they are assessed together rather than one by one.
Ongoing optimisation and scaling
We do not just launch campaigns — we manage them: filtering out ineffective queries, testing new ads and creatives, adjusting bids, refreshing feeds and audiences. We judge results by trend: in mature accounts the cost per conversion fluctuates by roughly 15% month over month, so conclusions are never drawn from a single month.
Order PPC management from ITForce
Paid advertising is more than ads — it is strategy, analytics and continuous work on the account. Working with ITForce you get:
- an account built to current Google recommendations;
- precise targeting and budget control;
- optimisation towards your business goals rather than click volume;
- weekly reporting and proactive communication.
Leave a request — we will review your niche and current setup and tell you what Google Ads can realistically do in your case.
