PPC contextual advertising- page 3

ITForce handles ongoing advertising management services for an online shop. In efforts to increase sales and website traffic, the team creates and manages Google ad campaigns and works on content development. ITForce's efforts have led to a 39% increase in conversions for the client. The team always made sure to send high-quality outputs in a timely manner and that remains to be the case in this engagement. The ItForce team neverstands still and constantly keeps up with new technologies in the field of contextual advertising. We are continually implementing new tools that help us develop our store and increase sales.

We searched online and tried few other agencies before finding ITForce. Our main concern was lack of stable results, as we were not satisfied with a short-term two weeks increase in sale.
We were looking for a professional to setup and adapt Google Ads Campaigns in order to respond to seasonality of the market.
We wanted to spend less and earn more. As any other business. Our goals vary from month to month and some of them were/are:
- attract more visitors to the website - attract more customers to the website;
- generate leads;
- optimize conversion rates;
- optimize budget;
- build our brand by creating unique and catchy ads etc.
We were looking for a constant growth and we are achieving it with ITForce.
We communicate through work chats or calls and ITForce is always flexible in terms of timing and responding. Marketing manager sets up an advertising plan while PPC specialist integrates it into the reality. I always receive monthly reports along with setup plans for the next month and weekly updates on my campaigns.
I have worked closely with marketing manager, PPC specialist, copywriters and customer support team.
We are constantly reaching our goals- we spend less and earn more Our conversion rate is getting lower and lower, bringing more profit to the company while we also get a constant flow of returning customers.
Very effective and productive. ITForce is always online, always on call and always respond. They reacted to my needs faster than any company I've worked with.
To expand their services further, it would be great if they found a way to ease the language barrier.

Everything is just great! I’m satisfied with the cooperation, it’s a pleasure to work with professionals!!!

We have been working with ITForce since December 2016. We started our cooperation after I had become completely disappointed with PPC specialists — I had changed a ton of contractors before, and all of them drove me crazy with things I didn’t need, while none of them wanted to dig into our product even a little.
So I gave a task to Marina, who at that time was a manager at UMI: go take PPC courses, listen to what’s what, and find me adequate and reliable contractors so that we would appear in Google at the top for a reasonable price. Marina did exactly that — and she found you.
Then we worked fruitfully, and one of the main advantages I can highlight is the team’s involvement to make sure we actually worked properly and that we really got orders.
My requests were simple:
The query "повітряні кульки Харків" (balloons Kharkiv) — we must appear first, ok?
OK.
– So, we work. The advertising budget is stable?
Stable.
– Orders are coming in? Phone ringing?
Yes, everything is fine.
Well then, perfect.
That’s how I measure results.
As for internal campaign settings or the cost per click — I don’t want to dive into that at all. I only move forward, and let the specialists handle the rest. We’ll solve problems as they come. As long as calls are coming in — everything’s fine.
And I want to give big thanks to our manager Olena, who spares us unnecessary questions and, throughout our cooperation, has clearly shown her involvement in understanding our product, because without this, it’s impossible to set up proper advertising.
For the past six months, we’ve been working on SEO optimization of the site. Here too, my evaluation criteria are simple: did we grow in search rankings? Yes, we did. But then there was quarantine, then some crisis, then something else — so we temporarily paused this work. But I think we’ll return to it soon.
Overall, to cut it short — enough writing, time to work. I am satisfied with our cooperation with ITForce. Moving forward!

P.S. A true indicator of result-orientation is persistence and the skill to achieve goals. Olena persistently “pushed” me to write this review. Not because she was trying to annoy me, but because I was a bit “dodging” it. Still, she managed to get it out of me. Respect, Olena, well done — keep it up!