Shopify promotion case studies
These are our projects on Shopify across different niches: clothing, cosmetics, accessories, electronics, niche brands and stores selling into several countries. Each case describes the starting point, the work carried out and the figures we arrived at.
Shopify is convenient for launching a store, but it has its own logic for URLs, categories and templates, so SEO and advertising here work differently than on custom builds or WordPress.
What makes Shopify projects different
Platform SEO constraints
Shopify imposes a number of technical limits: a rigid URL structure with mandatory segments, duplicate products across collections, limited control over redirects and templates. We work with what is available: canonical URLs, structured data, internal linking, and indexing control for system pages.
Tags, collections and filters
Categories on Shopify are built through collections and tags, and this is where duplicates most often appear. We structure keyword coverage so category, brand and filter-level queries get their own landing pages, while the remaining combinations stay out of the index and do not dilute relevance.
Paid search and product feeds
We connect Merchant Center, set up and refine the product feed for Shopping and Performance Max, and run search campaigns and remarketing. Feed quality — titles, categories, attributes, availability — affects shopping performance just as much as the campaign settings themselves.
Multilingual and multi-market projects
Shopify is often chosen by brands selling into several markets at once. In those projects we set up language versions and hreflang, split campaigns by country and account for different currencies, competition and local phrasing — what works in one market may have no demand at all in another.
Order Shopify promotion from ITForce
Running a Shopify store and want to grow through search and Google Ads? We combine SEO, paid advertising, UX and technical work, keeping in mind what this platform will and will not let you change.
- SEO that accounts for Shopify's constraints
- Google Ads setup: Search, Shopping, Performance Max
- catalogue structure, speed and usability work
Leave a request — we will look at your store and tell you where the growth points are in your niche and market.
