Updated 30.03.2021 Targeted queries have been collected, campaign settings have been thought out, ads have been drawn up, ads on Google have been launched. Wow, CTR is growing! But there are no more sales… “What to do, what is the…
The HTTP status code is the first thing a crawler sees when it requests a page. It decides whether the page gets indexed, which URL becomes canonical, and whether the crawler spends its budget on anything useful. This article was…
Remember your last job hunting. What did you do before submitting your CV? Obviously, surfing the net for reviews about the future employer. They turned out to be positive or negative it doesn’t matter in fact. The point is that…
Maria Dolgova, PPC-specialist, held a webinar “Fundamentals of targeted advertising on Facebook” on the platform of the Academy of Internet Marketing WebPromoExperts on May 22. We decided to focus on 4 key benefits of running ads through Facebook Business Manager.…
Looking for tips and tricks for creating display ads for your PPC campaign? Today we’ll talk about how to work on the design of banner advertising on the Internet.
At least a third part of customers will find out about your company through the website when they entering a search query that interests them. Now when your site is in the TOP, users are clicks to it. Thus, the…
How often do you hear the phrase “hashtags don’t work”? We are several times a week. Before canceling the visibility of likes under friends’ posts (data from Twitter by Jane Manchun Wong), we’ll check from personal experience whether the hashtags…
A bid strategy determines how much Google Ads pays for each impression or click and what the system optimizes for in the auction: clicks, conversions, conversion value or visibility. The right strategy lets you automate routine work and get more…
What are meta tags, why is it needed and how to write it correctly? Let’s find out together. Meta tag – HTML tags in the bucket transmit data about website pages to search engines. Why should meta tags be written?…
Regional promotion – website promotion in a specific region or regions of the country. Search engines form the results depending on the regional affiliation of the user. Google – since 2012 (“Venetsiya” and “Aprel’skaya 52”), and in 2014 there was…
