A bid strategy determines how much Google Ads pays for each impression or click and what the system optimizes for in the auction: clicks, conversions, conversion value or visibility. The right strategy lets you automate routine work and get more…
What are meta tags, why is it needed and how to write it correctly? Let’s find out together. Meta tag – HTML tags in the bucket transmit data about website pages to search engines. Why should meta tags be written?…
Regional promotion – website promotion in a specific region or regions of the country. Search engines form the results depending on the regional affiliation of the user. Google – since 2012 (“Venetsiya” and “Aprel’skaya 52”), and in 2014 there was…
Google has never published a complete list of its ranking factors. What people usually call “the 200 factors” is Brian Dean’s compilation at Backlinko: some items are confirmed by Google, some are SEO observations, and some are guesswork. For a…
A page can be well written, load fast and sit in a sensible structure — and still bring no traffic at all, simply because Google has not indexed it. Indexing is the first threshold a site has to clear, and…
In continuation of the previous topic about link strategies, today we’ll talk about backlinks explosion – what is it, its elements and how to dealing with the consequences. “If I purchase 500 links and place it in 3 days, will…
Link building – a way of search engine promotion brings buildup of the link mass of the website to optimize and promote a web project. Backlinks – one of the important ranking factors by search engines. Link strategy always starts…
From late October through the new year, e-commerce runs its busiest period: Black Friday, Cyber Monday, then the pre-holiday rush. Conversion rates go up — and so do auction prices, server load, and the cost of every mistake. This article…
CMS (Content Management System) – content management system or software for creating, editing, organizing the structure and content management. Moving a site to a new engine is a long and laborious process that allows you to fix the shortcomings of…
The Google Ads Shopping Campaign Policy can be described as follows: buyer “found, bought, received” and all of this without leaving their home and without unnecessary contacts with sellers. Therefore, the requirements for information on the website are quite strict.…
