Progress
Cooperation with the Client lasts more than a year. During this time, a number of campaigns were set up in the search network for priority categories of products, some of them were suspended due to low efficiency. 5 campaigns in the search network + remarketing worked in the account while setting up web push notifications.
Advertising campaigns effectiveness was monitored using an e-commerce report in a Google Analytics account.
SendPulse mailing service were used to create web-push notifications and configure its sending. The message content (text, images, etc.) was created individually, according to the information on the site, which users wanted to pay special attention to.
It is necessary to collect subscribers before mailing - users who have agreed to receive notifications (you have to insert the code line specially generated in the SendPulse account into the site code):
The first newsletter was launched a week after the start of the subscribers' list forming. The list of subscribers consisted of 549 people at the time of the first newsletter.
The web-push notifications contained information about the availability of a product category on the site at the "Super Price":
The mail-out time was chosen considering the maximum traffic time on the site.
First Newsletter Statistics:
Deliverables
To date, 6 months have passed since the first newsletter was launched.
The average number of mailings per month is 1-2, depending on the availability of promotional offers and holidays. Subscriber Data:
During this time, web-push notifications were created to familiarize subscribers with new arrivals, sales, price changes, etc. Efficiency of mailing over the past period:
138 transactions were received using web-push notifications with no extra cost. There were 45 new users.
Push-notification examples:
All in all, the customer's expenses did not increase, and we got an additional transaction channel - push notifications. The best results were achieved on Black Friday and during the New Year's campaign - 37 and 31 orders, respectively. In total, this gave the customer additional sales from the new channel of contextual advertising promotion.
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