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SEO

Website SEO Optimization

On-page SEO is a set of measures aimed at improving the internal elements of a website, such as content, page structure, meta tags, headings (H1–H6), internal linking, and keywords. The goal is to make the site relevant to search queries, easily crawlable by search engine bots, attract organic traffic, enhance user experience, and increase the website’s authority across the web.
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    Website SEO Optimization Services

    SEO (Search Engine Optimization) is a comprehensive service aimed at improving a website’s structure, content, and technical elements to achieve higher rankings in search results. We attract new clients through ongoing search engine promotion efforts. The visibility of your website is steadily increasing across search engines, helping to turn visitors into customers. Search engine optimization (SEO) enhances your website's visibility, enabling your project to appear on the first page of search results for targeted queries. The process of adjusting website pages to rank higher and attract more visitors and leads — that’s what SEO is all about. Ordering SEO optimization services is a smart decision for any type of project: e-commerce stores, service-based websites, catalogs, and more.

    Our Clients

    derma-logo
    epilook лого
    лого MOTORIMPEX
    STALIROV & CO лого 3
    Лого ховала
    poetry home (2)
    скай юа
    лого трукост
    лого парадайз
    лого стор4ю
    лого окситек
    лого маззбазз
    Кейс Редфорд
    лого часік
    лого візаглобал

    We Work With

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    Afhefs
    Google Search
    Google Search
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    Bing
    google_search_console_logo
    Google Search Console
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    Google Analytics
    Screaming Frog
    Screaming Frog

    They talk about us

    SEO promotion for a company providing legal services for IT
    We wanted to improve organic search rankings on Google for commercial legal queries. We were interested in filling the site not only with high-quality texts, but also in developing content taking into account useful semantics. In addition, we needed to solve technical problems on the website that affect SEO promotion results. All these tasks were performed by ITForce specialists.
    We brought to the TOP more than 50% of queries and got 25% of company growth for the last year. During the work, we managed to eliminate many technical errors. The visibility of the site for commercial queries is growing, and every month we get more and more organic traffic. The number of new users has doubled over the year, and has grown from 750 to 1600. The same dynamic with communication sessions, there were 1100 sessions, and now there are 2200.
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    Валерій Сталіров юрист IT
    Chief Executive Office – Stalirov&Co IT Law Company
    Search Engine Promotion for an Aesthetic Medicine Online Store
    Thanks to ITForce, the client has seen improved organic traffic, search engine rankings, UX, and conversion rates, as well as lower bounce rates. The team's project management is highly organized and efficient. Their responsive, adaptive, and personalized approach has created a tailored solution. What impressed us most about ITForce was their deep expertise in SEO combined with a personalized approach to our business. They took the time to understand our specific needs and industry, offering tailored solutions that significantly improved our website’s performance.
    View case
    TOP Company by Clutch
    KIM ILYA
    Owner
    Search engine optimization for an online hardware store
    ITForce continues to manage a Google Ads campaign, optimizing advertisements and providing updates to stakeholders. Now, over one-third of all purchase orders originate from ITForce's advertisements. Internal stakeholders are satisfied with the team's accessible communication style. This channel of marketing activity was not very successful. Now it’s on the first place from other channel. It gives me most amount of conversions. And these changes happened when ITforce start to work with my Google ads account.
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    TOP Company by Clutch
    Andriy Artamonov
    CIO
    SEO for a Health Products Online Store
    A health products store hired ITForce to conduct PPC marketing for their online store. The project covered the setting up of Google Display and Google Analytics, among other things, and several ad campaigns. ITForce's engagement yielded a tripling in the online store's traffic. The team was prompt when it came to communicating and resolving technical issues. They were also available to respond to questions around the clock. We expanded our cooperation and the guys also worked with us on SEO.
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    TOP Company by Clutch
    Viktoriia Lushchan
    Owner
    SEO for a trucking company in Israel
    ITForce was hired to develop SEO strategies for a transport company. Their goal is to increase online visibility and increase traffic to the website. Since partnering with ITForce, the company's conversion rate continues to increase. The team always adapts to the latest trends and strategies to make sure the site's SEO performance remains optimal. They regularly keep in touch with clients for updates and developments.
    The number of conversions was constantly increasing, while the cost of the application was reducing. We have reached the optimal balance between cost and number of conversions.
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    TOP Company by Clutch
    Yan Dmitreevij
    Owner
    Search engines promotion for a wristwatch website
    I had already worked with ITForce on one project and got excellent results. I decided to entrust them with my second website as well, this time for SEO promotion. The team added filters and other features, and for some queries, we are already in the TOP. This helps us grow and attract more clients.
    During our cooperation, both traffic and sales have increased. I’m satisfied with the work, and we are moving forward.
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    Кейс Виктор парадиз
    Viktor
    Founder
    Search engine marketing and paid media for a perfume manufacturer
    First of all, the ITForce team started by setting our Google Ads account and campaigns. Then they defined main keywords for launching Search campaigns and adding negative keywords. Also the ITForce team prepared ads and set search and shopping campaigns. After all settings, the team began supporting the Google Ads account.
    According to the Google Analytics reports income that we received from Google Ads was 27% from the total income of the company. Transactions from Google Ads are 32% from all our transactions. Average price per lead is 5$. From google/cpc we received 70% traffic on our website.
    They are always open to communication and available. I’m always receiving different account development suggestions. And what is very important for me, all the tasks on deadlines.
    They not only offer new tools of Google ads but also try to give suggestions to receive more results. And of course fast reaction on all my questions.
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    TOP Company by Clutch
    Eugene Yadrentsev
    Project Manager, Poetry Home
    Search Engine Promotion for an English School
    We were looking for a company for SEO listing and setting up Google ads. The competition in the niche is very high, therefore, it was necessary to do SEO as correctly and focally as possible.
    The task was to get the maximum number of customers at the lowest price.
    The decision to start work was made after studying company cases and observing it ratings on different freelance platforms. Also, before changing our current vendors, we asked for audit real situation with the expected work plan.
    Before starting work, we detailed the goals. What positions do you want to get in SEO. What is the maximum client price for campanies. What is the budget and how much we want to get customers. Within a week, the guys tuned the campany and we started work. By google ads we got the result instantly. Seo had to wait a bit. But when the traffic went we received more customers than we expected.
    We had weekly phone calls for project statuses. But if necessary, all the guys were online and were ready to answer all questions.
    I am absolutely pleased with the results of our work. I got the planned value of customers for cheaper than I had planned. For all key queries I took first place in the issuance of Google.
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    Кейс Редфорд
    Ruslan
    Founder
    SEO for a visa application center
    We have been using ITForce’s services for several months.
    Specifically, we ordered PPC campaign setup and SEO promotion. The company has a well-organized workflow and provides reporting for every action.
    We are satisfied with the results and will continue working with them. Website traffic and search engine rankings have noticeably increased. We recommend them.
    View case
    Кейс клиент визы
    Volodymyr
    Co-Founder

    Search engine optimization makes the website visible and helps the project reach the first page of search results for specific search queries.

    Website optimization is the process of configuring web pages to improve their ranking in search results, thereby attracting more visitors and potential customers.

    Tasks Included in the Website Optimization Service

    01.Website Audit

    We conduct a detailed analysis of the website structure to identify missed opportunities, such as unused keywords, underoptimized pages, and navigation issues that directly affect promotion effectiveness. We proactively detect potential problems that may hinder page indexing by search engine bots. This allows us to uncover weak points and unlock the website’s full potential for attracting more traffic.

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    02.Semantic Core

    We collect and compile a comprehensive list of keywords and phrases that potential customers may use to search for your products or services. The gathered semantic data is organized into thematic clusters and categories that will guide the promotion of the website. This forms the semantic foundation for further content optimization.

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    03.Strategy Development

    We analyze the target audience and competitors. Based on the defined promotion goals, we develop a detailed action plan that takes into account the specifics of your business and the competitive landscape in the market.

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    04.Non-standard Tasks

    We work with niche, local, and voice search optimization. We develop comprehensive SEO strategies for e-commerce that cover every aspect — from managing large volumes of products, categories, and attributes to optimizing videos on platforms like YouTube, Vimeo, and others. This enables your business to expand its reach and attract new customers in new markets.

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    05.Website Usability

    Website usability refers to the ease and convenience with which users interact with a web resource. The more user-friendly the site, the longer visitors stay and the more actions they take.

    Usability-focused SEO optimization impacts:

    • Behavioral factors. Search engines analyze how users interact with a website — time spent on the site, depth of page views, and completion of target actions. Improving these indicators has a positive impact on the website’s evaluation, helping to increase its ranking in search results.
    • Bounce rate. If users spend little time on a page and then return to the search results, it signals to search engines that the page did not fully answer their query, which can lead to lower rankings.
    • Conversion growth. On a user-friendly site, visitors can find the information they need more quickly and are more likely to take action, such as placing an order, filling out a form, or subscribing to a newsletter.

    We analyze the usability of your website to identify opportunities for growth and enhance the user experience. Improving usability has a positive impact on user satisfaction and helps increase conversions.

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    06.Content Marketing

    We analyze the current content of the website. Based on a professionally collected semantic core, we develop a content brief that targets priority keywords and pages for promotion. Our goal is to create content that is both engaging and valuable for users, encouraging them to stay longer on the site and positively influencing the site’s ranking in search results for specific keywords. The more useful and relevant content your site contains, the more opportunities it has to rank successfully for a wide range of search terms.

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    07.Analytics

    We set up analytics systems to track key performance indicators (KPIs) in detail. Data is regularly analyzed to make timely adjustments to the promotion strategy and focus on urgent issues that require immediate action. This way, we gain insights into which keywords perform best, which pages are most popular, and which channels drive the most traffic.

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    08.Deliverable

    The deliverable of SEO optimization is a user-friendly website that aligns with current search engine requirements. SEO should be implemented to ensure high rankings in search results, attract more traffic and potential clients, and ultimately drive business growth.

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    Case studies

    phone Derma solution скриншоти
    Derma solution квадрат
    derma-solution
    https://derma-solution.com/
    Aesthetic Medical Products Buy Online
    USA
    Search Engine Promotion for an Aesthetic Medicine Online Store
    SEO-promotion of a website in the Google search engine from 0 to one of the market leaders
    Users
    25 989
    Top 1 Queries
    56
    Referring Domains
    155
    Read the case
    Review
    TOP Company by Clutch
    KIM ILYA
    Owner
    Full review on Clutch.co
    Thanks to ITForce, the client has seen improved organic traffic, search engine rankings, UX, and conversion rates, as well as lower bounce rates. The team's project management is highly organized and efficient. Their responsive, adaptive, and personalized approach has created a tailored solution. What impressed us most about ITForce was their deep expertise in SEO combined with a personalized approach to our business. They took the time to understand our specific needs and industry, offering tailored solutions that significantly improved our website’s performance.
    What’s included in the technical website audit?

    A technical website audit identifies errors in the technical setup of the web project that hinder indexing and ranking in search engines.

    • Checking the accessibility of all website pages for search engine crawlers. Detecting duplicate pages and verifying the correct configuration of rel="canonical" tags, robots.txt files, and sitemap.xml files that manage crawler access to different sections of the site.
    • Reviewing source code for errors affecting performance, page rendering, and indexing. Validating compliance with W3C standards.
    • Verifying the presence and correct setup of the SSL certificate for a secure connection.
    • Auditing all internal and external links to ensure they function properly and direct to relevant destinations. Analyzing redirect configurations to prevent traffic loss and indexing issues.
    • Evaluating URL length and readability.
    • Checking the implementation and correctness of structured data.
    • Performing full page speed optimization — compressing images, optimizing CSS, and JavaScript.
    • Assessing usability and navigation clarity: logical structure, internal linking, heading usage.
    • Confirming compliance with Google’s Mobile-First Indexing and testing page display across various devices (smartphones, tablets, desktops).
    • Ensuring analytics tools are installed and properly configured to track key metrics and collect visitor data.

    On-Page (Internal) Website Optimization

    On-page optimization is the process of working directly on the website itself. It aims to make the site more understandable and user-friendly for both visitors and search engine crawlers..

    On-page SEO optimization includes:

    • We create high-quality, unique, and relevant content based on the site’s semantic core to attract targeted users.
    • Headings and subheadings are optimized to be informative and include relevant keywords.
    • Meta tags, such as title and description, are refined to ensure accurate display in search results.
    • URLs are optimized for better indexing and improved user understanding.
    • Internal linking is adjusted when necessary to enhance site navigation and user experience.
    • Mobile responsiveness is improved to ensure seamless performance across all devices.

    Combining on-page and off-page optimization enhances website visibility in search engines, resulting in increased organic traffic.

    On-page optimization ensures proper site performance, speed, usability, and content relevance — all of which contribute to achieving higher rankings in search results. Off-page optimization enhances the website’s authority and popularity across the web, which directly influences its ranking in search engines.

    Off-Page Website Optimization

    Off-page website optimization refers to a set of activities performed outside the website to enhance its authority. It involves collaboration with other niche-relevant websites and the placement of backlinks.

    The more high-quality links from authoritative sources point to your site, the more trust it gains from search engines, resulting in higher rankings in search results.

    • Developing and implementing a link-building strategy. Creating briefs for high-value content to be published on external platforms.
    • Collaborating with relevant websites through link exchanges, guest articles, and outreach.
    • Improving search engine reputation (SERM) by collecting reviews across platforms like Google My Business, Yelp, and others.

    Search algorithms consider the quantity and quality of external backlinks as one of the key ranking signals. A website with a high number of quality, niche-relevant backlinks is perceived as more authoritative and trustworthy, which helps improve its position in search results.

    Why Choose ITForce for SEO Optimization

    SEO optimization is an effective way to bring your website to the top search engine positions and attract more targeted customers. It’s a complex process that requires a professional approach and ongoing site improvement. The ITForce team will help your business achieve strong results in organic search.

    Our SEO specialists develop a custom strategy for each project. As part of the optimization process, we:

    • – conduct competitor and target audience analysis;
    • – select a relevant semantic core and target keywords;
    • – optimize technical aspects of the website (speed, structure, mobile version);
    • – improve content to increase its value and uniqueness;
    • – work on internal and external linking;
    • – build a high-quality backlink profile;
    • – track performance and adjust the strategy as needed.

    How to Order SEO Optimization?

    Сontact the ITForce team through the form on our website or by phone to order SEO optimization for your website. We will analyze your resource, optimize content, and technical aspects to improve visibility in search engines.

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