We conduct a detailed analysis of the website structure to identify missed opportunities, such as unused keywords, underoptimized pages, and navigation issues that directly affect promotion effectiveness. We proactively detect potential problems that may hinder page indexing by search engine bots. This allows us to uncover weak points and unlock the website’s full potential for attracting more traffic.
We collect and compile a comprehensive list of keywords and phrases that potential customers may use to search for your products or services. The gathered semantic data is organized into thematic clusters and categories that will guide the promotion of the website. This forms the semantic foundation for further content optimization.
We analyze the target audience and competitors. Based on the defined promotion goals, we develop a detailed action plan that takes into account the specifics of your business and the competitive landscape in the market.
We work with niche, local, and voice search optimization. We develop comprehensive SEO strategies for e-commerce that cover every aspect — from managing large volumes of products, categories, and attributes to optimizing videos on platforms like YouTube, Vimeo, and others. This enables your business to expand its reach and attract new customers in new markets.
Website usability refers to the ease and convenience with which users interact with a web resource. The more user-friendly the site, the longer visitors stay and the more actions they take.
Usability-focused SEO optimization impacts:
We analyze the usability of your website to identify opportunities for growth and enhance the user experience. Improving usability has a positive impact on user satisfaction and helps increase conversions.
We analyze the current content of the website. Based on a professionally collected semantic core, we develop a content brief that targets priority keywords and pages for promotion. Our goal is to create content that is both engaging and valuable for users, encouraging them to stay longer on the site and positively influencing the site’s ranking in search results for specific keywords. The more useful and relevant content your site contains, the more opportunities it has to rank successfully for a wide range of search terms.
We set up analytics systems to track key performance indicators (KPIs) in detail. Data is regularly analyzed to make timely adjustments to the promotion strategy and focus on urgent issues that require immediate action. This way, we gain insights into which keywords perform best, which pages are most popular, and which channels drive the most traffic.
The deliverable of SEO optimization is a user-friendly website that aligns with current search engine requirements. SEO should be implemented to ensure high rankings in search results, attract more traffic and potential clients, and ultimately drive business growth.