Web Analytics Setup

GA4

Web Analytics Setup

Name: Web Analytics Setup
Brand: ITForce
Price: 600 USD
Availability: InStock
Rating: 4.9 (54 reviews)

Web analytics is a system for collecting, measuring, and analyzing data about website visitors to improve and optimize key performance indicators. Setting up web analytics helps you understand how users interact with your site. Optimizing this interaction increases the effectiveness of your marketing campaigns.

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Our Services

Web analytics setup is a comprehensive service focused on implementing and configuring tools like GA4 and GTM to track user behavior and evaluate website performance. We turn clicks into customers through expert PPC campaign management. Our creatives are precisely targeted using relevant keywords, clearly defined user audiences, and geotargeting to attract high-quality leads.

PPC Advertising (Google Ads) Targeted Ads on Facebook and Instagram Web Analytics Setup Google Ads Campaign Audit Google Shopping & Performance Max

Our Clients

We Work With

YouTube Ads

Google Ads

Bing Ads

Facebook Ads

Google Analytics

Tag Manager

They talk about us

Contextual advertising for a flower shop in Canada

We searched online and tried few other agencies before finding ITForce. Our main concern was lack of stable results, as we were not satisfied with a short-term two weeks increase in sale.
We were looking for a professional to setup and adapt Google Ads Campaigns in order to respond to seasonality of the market.
We wanted to spend less and earn more. As any other business. Our goals vary from month to month and some of them were/are:
- attract more visitors to the website - attract more customers to the website;
- generate leads;
- optimize conversion rates;
- optimize budget;
- build our brand by creating unique and catchy ads etc.
We were looking for a constant growth and we are achieving it with ITForce.
We communicate through work chats or calls and ITForce is always flexible in terms of timing and responding. Marketing manager sets up an advertising plan while PPC specialist integrates it into the reality. I always receive monthly reports along with setup plans for the next month and weekly updates on my campaigns.
I have worked closely with marketing manager, PPC specialist, copywriters and customer support team.
We are constantly reaching our goals- we spend less and earn more Our conversion rate is getting lower and lower, bringing more profit to the company while we also get a constant flow of returning customers.
Very effective and productive. ITForce is always online, always on call and always respond. They reacted to my needs faster than any company I've worked with.
To expand their services further, it would be great if they found a way to ease the language barrier.

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Ksenya

Owner

Google Ads setup for a clothing store

ITForce has helped improve ad performance and reduce CPC, cost per conversion, and cost per transition to the website from the ads. All indicators grow every month. The positive dynamics of the main indicators are maintained, namely the decrease in the cost per conversion and per transition to the site from advertisements.

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Mykhailo Leontyan

Owner

PPC Management Service for the online store of computer equipment and components from Europe

We have many campaigns in Google Ads for years, but the cost for the purchase was too high for us.
We found ITForce on the www.freelancehunt.com This company had #1 rank in the PPC category. That was the main factor at that time.
First: in-depth study of the specifics of the business, the target site and the current state of advertising campaigns. Attention to detail. Second: complexity and scale. Several thousand keys were collected, several hundred ad groups were created. Search campaigns, media campaigns, merchant campaigns, remarketing were redeveloped. The cost for the purchase in Google Ads account decreased from 100% to 70% with the same amount of conversions.

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Орест

Owner

Google Ads for a Children's goods store

ITForce handles ongoing advertising management services for an online shop. In efforts to increase sales and website traffic, the team creates and manages Google ad campaigns and works on content development. ITForce's efforts have led to a 39% increase in conversions for the client. The team always made sure to send high-quality outputs in a timely manner and that remains to be the case in this engagement. The ItForce team neverstands still and constantly keeps up with new technologies in the field of contextual advertising. We are continually implementing new tools that help us develop our store and increase sales.

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Owner

Google Ads for an accessories store for women and men

I turned to ITForce for an audit of our Facebook advertising campaigns. We had set up the ads ourselves, and they were working, but we wanted better results.
The specialist pointed out the mistakes and corrected them, while also suggesting launching a new campaign with more precise settings.
As a result, the campaign set up by the specialists brought an amazing effect: our sales tripled.
Great professionals — they can be trusted!

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Viktor

Founder

Google Ads setup for a clothing store

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Mykhailo Leontyan

Owner

Google Ads for IKEA furniture reseller

Everything is just great! I’m satisfied with the cooperation, it’s a pleasure to work with professionals!!!

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Vitaliy

Owner

Search engine marketing and paid media for a perfume manufacturer

First of all, the ITForce team started by setting our Google Ads account and campaigns. Then they defined main keywords for launching Search campaigns and adding negative keywords. Also the ITForce team prepared ads and set search and shopping campaigns. After all settings, the team began supporting the Google Ads account.
According to the Google Analytics reports income that we received from Google Ads was 27% from the total income of the company. Transactions from Google Ads are 32% from all our transactions. Average price per lead is 5$. From google/cpc we received 70% traffic on our website.
They are always open to communication and available. I’m always receiving different account development suggestions. And what is very important for me, all the tasks on deadlines.
They not only offer new tools of Google ads but also try to give suggestions to receive more results. And of course fast reaction on all my questions.

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Eugene Yadrentsev

Project Manager, Poetry Home

Google Ads for a balloon store

We have been working with ITForce since December 2016. We started our cooperation after I had become completely disappointed with PPC specialists — I had changed a ton of contractors before, and all of them drove me crazy with things I didn’t need, while none of them wanted to dig into our product even a little.
So I gave a task to Marina, who at that time was a manager at UMI: go take PPC courses, listen to what’s what, and find me adequate and reliable contractors so that we would appear in Google at the top for a reasonable price. Marina did exactly that — and she found you.
Then we worked fruitfully, and one of the main advantages I can highlight is the team’s involvement to make sure we actually worked properly and that we really got orders.
My requests were simple:
The query "повітряні кульки Харків" (balloons Kharkiv) — we must appear first, ok?
OK.
– So, we work. The advertising budget is stable?
Stable.
– Orders are coming in? Phone ringing?
Yes, everything is fine.
Well then, perfect.
That’s how I measure results.
As for internal campaign settings or the cost per click — I don’t want to dive into that at all. I only move forward, and let the specialists handle the rest. We’ll solve problems as they come. As long as calls are coming in — everything’s fine.
And I want to give big thanks to our manager Olena, who spares us unnecessary questions and, throughout our cooperation, has clearly shown her involvement in understanding our product, because without this, it’s impossible to set up proper advertising.
For the past six months, we’ve been working on SEO optimization of the site. Here too, my evaluation criteria are simple: did we grow in search rankings? Yes, we did. But then there was quarantine, then some crisis, then something else — so we temporarily paused this work. But I think we’ll return to it soon.
Overall, to cut it short — enough writing, time to work. I am satisfied with our cooperation with ITForce. Moving forward!

P.S. A true indicator of result-orientation is persistence and the skill to achieve goals. Olena persistently “pushed” me to write this review. Not because she was trying to annoy me, but because I was a bit “dodging” it. Still, she managed to get it out of me. Respect, Olena, well done — keep it up!

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Mikhail

Founder

PPC for an online store of lenses, glasses and accessories

I have been working with ITForce for almost a year now and continue our collaboration successfully :)
I approached them to try PPC advertising because I had heard a lot about it and was interested in increasing sales.

ITForce helped set up the advertising campaigns and then optimized them to achieve better results. Regarding the workflow — I received a monthly report with analytics and a plan for the next steps. Communication takes place in a shared chat with the specialists, and my questions are resolved quickly.

As for the results — during our cooperation, the store’s sales doubled, while the cost per click decreased by more than a third.
I am satisfied with their work and can confidently recommend them.

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Oleksandr

Owner

Google Ads for a website of health products

I started working with this company on Google Ads over a year ago. They optimized and continue to optimize our PPC campaigns (turned off non-performing ads, added negative keywords, etc.) and set up several new campaigns. Traffic and revenue began to grow immediately after setting up a standard shopping campaign. After that, a smart shopping campaign was launched, and as a result, during their work period, my website traffic tripled, while advertising costs only doubled.

Regarding technical support, it is responsive, and they have answered even outside of working hours more than once. It was pleasant and unexpected to receive a gift from them for New Year :).

At the moment, we have expanded our cooperation, and now the specialists are working with us on SEO promotion. We only started this collaboration this month, so I’m not ready to comment on the results yet.

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Volodymyr

Owner

Case studies

fridgefix

https://fridgefix.us/

Refrigerator Repair and Service in Orange County, CA

PPC contextual advertising

USA

Google Ads for a Household Refrigerator Repair Service

Conversions

+1405%

Cost per Conversion

-92%

CPC

$1,71

USA

Google Ads for a Household Refrigerator Repair Service

PPC contextual advertising

Increase the number of orders through contextual advertising. Setting up Google Ads on a website from scratch. Creation of relevant ads for the Local ads campaign

Conversions

+1405%

Cost per Conversion

-92%

CPC

$1,71

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What Does the Web Analytics Setup Service Include?

Web analytics is essential for every online entrepreneur to track performance results. It should be set up from when your business goes online to ensure that the first user interaction with your website is recorded and statistical tracking begins.

The main goals of an analytics system are:

monitoring website traffic
tracking the performance of advertising campaigns
calculating return on investment
identifying profitable and unprofitable advertising channels
detecting patterns in visitor behavior

We recommend setting up web analytics to better understand user behavior on your website and optimize your marketing campaigns. These tools assess traffic quality, content performance, usability, audience insights, and the return on your marketing investment. Before configuring analytics, we define the goals your website should achieve — the user actions that matter most, such as registrations, subscriptions, or purchases. A technical audit of the project helps identify issues that may affect data accuracy. We provide recommendations to fix these issues and improve the system’s performance.

Google Analytics is a free service from Google that helps track and analyze user behavior on your website. It provides detailed insights into where visitors come from, which pages they view, how long they stay, and much more.

Web analytics setup services by the ITForce team include:

defining goals and selecting metrics to track
implementing Google Analytics tracking codes on the website
configuring account structures, profiles, filters, and goals in Google Analytics
collecting and processing data
reporting

Ordering a web analytics setup gives you access to advanced statistical data. Performance metrics provide a clear picture of your users, offering insights into their real needs and expectations. Based on this data, we develop solutions to address identified issues.

We implement improvements to enhance user behavior patterns and roll out new features on your digital platform. Using this information, we adjust your existing contextual advertising strategy and define a direction for business growth.

Once performance metrics are configured, the insights you gain will help:

reduce the cost of acquiring targeted customers
increase conversion rates across various promotion channels
improve user interaction with your website and more

Data is always readily available, allowing you to monitor it regularly and respond quickly to any changes.

Every issue requires a solution, and over time, these improvements lead to more user engagement and increased company revenue. Web analytics is an essential tool for maximum advertising performance.

Web Analytics Setup for Ecommerce

GA4 enables tracking of user interactions across every stage of the sales funnel, from the first visit to your online store to the final purchase. The data collected through GA4 helps optimize the user experience, making the site more intuitive and faster. This positively impacts audience engagement, boosts conversion rates, and increases the average order value.

Purchase journey

E-commerce setup in GA4 provides more detailed insights into sales and allows you to analyze metrics such as:

Sales revenue: total revenue, average order value, and order cost
Conversion rate: the percentage of visitors who completed a purchase.
Product popularity: which items generate the highest demand.
Ad campaign performance: how campaigns impact sales
User behavior: how users interact with products before making a purchase.

трансакції GA4

Google Analytics 4 provides insights into which user acquisition channels are most effective at converting potential customers into actual buyers. GA4 data supports informed decision-making when allocating your marketing budget by focusing on the highest-converting channels.

Web Analytics Setup for Service-Based Websites

Conversion on a service-based website is any user action contributing to a potential purchase or service request. This can include:

Submitting a contact form, such as a request for consultation, price estimate, or service booking
Calling the provided phone number, with call tracking enabled
Viewing specific pages, such as pricing, contact, or reviews, along with metrics like time on page or scroll depth
Subscribing to a newsletter to build a database of potential clients
Downloading resources like white papers, templates, or price lists

A comprehensive web analytics setup, with pricing based on the scope of work, provides deep insights into user behavior on your website and helps enhance engagement with potential customers.

Prices

Ad setup requires time spent analyzing the advertising landscape and planning campaigns. The final cost of contextual advertising services is determined individually based on the client's specific needs.

Google Ads Setup

from 600 $

one-time

PPC Advertising Management

Google Shopping & Performance Max

450 $

one-time