Google Ads Performance Max campaigns are AI-powered tools designed to run a single advertising campaign across all Google platforms, including Search, Gmail, Maps, YouTube, Display Network, and Discover.
After consulting with the client and collecting all the necessary initial data, we proceed to campaign setup. ITForce configures the core parameters, such as uploading assets and attributes to the campaign, defining the target audience by demographics and location, and adding audience signals. The AI processes this input, tests different ad variations, and automatically serves optimized ads across all Google placements. The system then analyzes and selects the most effective combinations to meet business objectives.
Advertisers gain access to the full range of Google Ads capabilities with just one campaign. This ensures that the generated ads achieve the highest performance by reaching the maximum number of relevant users.
Search ads on Google appear directly in the search results as a response to a user’s query. This type of contextual advertising is effective because it targets an audience already interested in purchasing a product or service. We perform in-depth keyword analysis to understand user intent better. When creating ads, we use only the keywords that precisely match user interests and motivate them to click through to the advertiser’s website.
Product advertising, or Google Shopping, uses card-style ads at the top of search results. Each visual card includes a product image and key specifications.
Google Shopping ads help customers compare products from different sellers by price and other attributes, allowing them to choose the most suitable option.
To launch a campaign on Google Shopping, we upload a product feed—a structured file that includes detailed information about each item in the catalog.
This makes Google Shopping especially effective for online retailers and e-commerce businesses. It’s a powerful tool for driving sales growth.
YouTube Ads is an advertising platform that allows advertisers to show video ads to the YouTube audience.
As part of the Google Ads system, YouTube Ads offers a variety of ad formats—from skippable video ads to static banners and semi-transparent overlays.
Its integration with Google Ads provides advanced targeting tools to fine-tune campaigns. Advertisers can define their audience using precise parameters such as interests, age, gender, and other characteristics.
The platform also delivers detailed analytics to evaluate the performance of each ad and the overall campaign.
Choosing the right keywords is the foundation of successful advertising. Your keywords must match user search queries and reflect the strengths of your value proposition. Using negative keywords helps prevent your ads from appearing for irrelevant searches.
We develop compelling ads that effectively highlight the benefits of your offering. Each ad includes a strong call to action that encourages users to click. We test multiple ad variations to identify the most effective solutions.
Landing pages must be relevant, load quickly, and offer intuitive navigation so users can find answers to their queries and complete the desired action. We assist with optimizing landing pages for all devices according to Google’s guidelines and monitor the implementation process.
We collect performance data, analyze campaign results, and refine Google Ads settings as needed to achieve optimal outcomes. We scale campaigns by adding remarketing, expanding ad placements, using ad extensions, and reallocating budgets toward the most effective campaigns. After the setup phase, we continue to manage and support your campaigns.
