We have been working with ITForce since December 2016. We started our cooperation after I had become completely disappointed with PPC specialists — I had changed a ton of contractors before, and all of them drove me crazy with things I didn’t need, while none of them wanted to dig into our product even a little.
So I gave a task to Marina, who at that time was a manager at UMI: go take PPC courses, listen to what’s what, and find me adequate and reliable contractors so that we would appear in Google at the top for a reasonable price. Marina did exactly that — and she found you.
Then we worked fruitfully, and one of the main advantages I can highlight is the team’s involvement to make sure we actually worked properly and that we really got orders.
My requests were simple:
The query "повітряні кульки Харків" (balloons Kharkiv) — we must appear first, ok?
OK.
– So, we work. The advertising budget is stable?
Stable.
– Orders are coming in? Phone ringing?
Yes, everything is fine.
Well then, perfect.
That’s how I measure results.
As for internal campaign settings or the cost per click — I don’t want to dive into that at all. I only move forward, and let the specialists handle the rest. We’ll solve problems as they come. As long as calls are coming in — everything’s fine.
And I want to give big thanks to our manager Olena, who spares us unnecessary questions and, throughout our cooperation, has clearly shown her involvement in understanding our product, because without this, it’s impossible to set up proper advertising.
For the past six months, we’ve been working on SEO optimization of the site. Here too, my evaluation criteria are simple: did we grow in search rankings? Yes, we did. But then there was quarantine, then some crisis, then something else — so we temporarily paused this work. But I think we’ll return to it soon.
Overall, to cut it short — enough writing, time to work. I am satisfied with our cooperation with ITForce. Moving forward!
P.S. A true indicator of result-orientation is persistence and the skill to achieve goals. Olena persistently “pushed” me to write this review. Not because she was trying to annoy me, but because I was a bit “dodging” it. Still, she managed to get it out of me. Respect, Olena, well done — keep it up!
