KIM ILYA
Owner
Hundreds of developers worldwide upload their apps to Google Play every day. Even the highest-quality product will go unnoticed without proper promotion. Want your app to be downloaded more often? Then you need ASO optimization. This is a comprehensive approach to promoting an app on Google Play using ASO techniques. And the results won’t take long to appear!
65% of users discover and download apps or games through search queries. Want your iOS app to appear at the top of search results? ASO promotion in the App Store is a reliable and proven method to increase your app’s visibility and begin attracting more downloads. Without ASO promotion, your app will remain invisible.
We optimize the app from the “Grow your audience” tab → “Store listing” → “App listings,” where we configure graphics, descriptions, keywords, and other elements step by step to increase the app’s visibility and appeal in the app store.
We specify the app’s title and short description. The character limit for these fields is restricted: the title must not exceed 30 characters, and the description must not exceed 80 characters.
The title and short description include the main keyword in the niche that the client is targeting.
The app description field does not support HTML editing but allows popular BB codes, such as bold text or bullet lists. Where appropriate, we use emojis in the description. The field has a 4,000-character limit, which we utilize to the fullest.
In addition to describing the app, we include a brief overview of the developer and provide a method for user feedback.
This section forms the user’s first impression of your app. It has strict technical requirements, including image format and dimensions.
Feature graphics are mandatory and must meet specific technical criteria—they are required to publish the app on the marketplace. The app icon must also follow clearly defined technical specifications.
Videos are optional elements of the app page. We use it to maximize the effectiveness of app optimization by embedding a YouTube link. The video must be public or unlisted, with ads disabled and no age restrictions.
Screenshots are images displayed on the app page and are essential for showcasing the app’s features and advantages.
In the app page settings, we upload 2 to 8 images for phones and tablets with screens up to 7 inches. For tablets with screens 10 inches and larger, up to 9 images can be added.
If the app is being promoted in two or more countries, we take the following localization steps:
In the store settings, we specify the app category, search tags, and contact information. We select up to 5 tags from those suggested by Google. This all helps improve search relevance and user convenience.
Keywords play a crucial role in ASO promotion, as they directly affect the accessibility and visibility of your mobile application in app store search results. We audit the current keywords used in the app and then apply ASO tools to identify high-volume keywords that align with the app’s objectives. We also consider regional differences and nuances, optimizing keywords for different languages and markets.
ASO specialists at ITForce select relevant keywords for the app’s title and description, optimizing them based on relevance, search volume, and competition. These efforts improve the app’s visibility in search results, attract high-quality traffic, and increase download conversion.
Graphic elements play a crucial role in ASO promotion within app stores. They enhance the app’s visual appeal on the store page and can influence user engagement and conversion rates. Designing clear and impactful graphic assets contributes significantly to the success of an ASO strategy.
Icon
The icon is the first visual element users notice about an app, so it should be visually appealing and representative of the app’s purpose. We design a visually attractive and recognizable app icon that reflects your business and stands out in the app store.
Screenshots
The purpose of screenshots is to help users understand what to expect from the app. Screenshots should be visually appealing, informative, and comply with platform requirements. We include multiple screenshots that highlight various features, key functionalities, and advantages of the app. This helps increase conversion rates and boosts user interest.
App Preview Video
We add an app preview video to provide a dynamic, interactive view of the interface, core features, and user interaction.
Graphic elements in ASO enhance the app’s visual appeal, grab users’ attention, highlight key features and benefits, and contribute to higher conversion rates. Optimizing an app’s visual assets increases its visibility, boosts user engagement, and drives more downloads in app stores.
External optimization in App Store Optimization refers to the strategies and actions carried out outside of Google Play or the App Store to improve visibility, increase downloads, and attract users. It functions as a form of advertising, complementing the app’s internal optimization and driving ASO traffic to the app’s store page.
Various Reviews Mentioning Your App
We collaborate with media outlets to expand user reach, build trust, and increase app recognition. We publish reviews on niche websites, blogs, and industry-specific communities, involving experts and influencers who test the app and share their experiences. These efforts help shape a positive perception and increase the number of organic installs.
App Collections with Similar Functionality
We identify the key criteria users consider when choosing apps with similar features. We actively promote mentions of your app in selection-based publications, strengthening its presence in the information space and building audience trust.
Articles with Links to Your App Store Page
We create valuable and informative content for media publications that features links to your app’s store page. These articles inform users about the app’s functionality and benefits.
Opinions from Thought Leaders Published in Blogs or Social Media
We engage influencers for collaboration by offering test versions of the app in exchange for honest reviews and recommendations. Reviews are published on blogs, social media, and specialized platforms where the target audience seeks information about new apps. We use native integrations in influencer content to organically convey the value of your product. This approach builds user trust, boosts installs, and improves the app’s ranking in stores.
