Each ad includes a headline, description, image or video, and a link. No more than 20% of the image should contain text. Ad dimensions may vary depending on placement—whether in the news feed, Stories, the sidebar, or other formats.
We create multiple ad variations and run A/B tests to track performance and identify which version delivers the best results. Facebook has strict advertising policies, and we ensure full compliance.
Instagram ads can appear as photos, videos, carousels, Stories, or Collections. Each ad contains a headline, description, and a clear call to action.
We define the target audience for your business to show ads only to users who are genuinely interested in your product or service. The advertising budget is set based on the goals of your targeting campaign, and we establish a display schedule accordingly.
We develop multiple creatives and test them with selected audiences to determine which ads perform best. To ensure maximum precision, we combine different types of targeting. We also follow all advertising rules and requirements on Instagram.
Targeting based on the physical location of your ideal audience.
Targeting based on the physical location of your ideal audience. Geotargeting in SMM promotion allows you to show ads to social media users within specific geographic areas. This can be configured by country, city, a set radius around a specific address, or selected locations.
Only users in your desired area—such as Kyiv—will see the ads, making the campaign more relevant and effective.
Interest targeting uses users’ interests, activities, and the pages they like to determine who sees your ads.
Interest targeting uses users’ interests, activities, and the pages they like to determine who sees your ads.
We create personalized ad content based on audience interest data—for example, ads for sports supplements are shown only to users interested in fitness, healthy living, and related topics. Targeting based on interests makes ads more appealing and increases the likelihood of user engagement.
This approach targets users based on age, gender, and language.
This approach targets users based on age, gender, and language. Socio-demographic targeting allows advertisers to deliver ads to specific user groups that match defined demographic profiles.
Tailoring ads by age allows you to create messages that are more relevant and engaging for each specific age group. Gender-based targeting enables ads to be adapted to the needs and preferences of different gender segments.
Language-based targeting uses the language people set in their profiles or use on their pages, helping advertisers create ads in the language their target audience understands, enhancing the effectiveness of communication.
Behavioral targeting is based on users’ purchasing behavior, device usage, and other online actions.
Behavioral targeting is based on users’ purchasing behavior, device usage, and other online actions. Our goal is to show creatives to users who are likely to be interested in the offer and take a desired action, such as submitting a request or requesting a callback.
We achieve this by analyzing users’ past activity and interactions online. Reviewing purchase history and search behavior allows us to target ads to those who have already shown interest in similar products or services.
Time-based targeting involves setting a defined schedule for ad delivery to ensure your ads appear only during hours when your target users are online and most active, such as in the morning, afternoon, or evening.
Time-based targeting involves setting a defined schedule for ad delivery to ensure your ads appear only during hours when your target users are online and most active, such as in the morning, afternoon, or evening. Showing ads during relevant time windows helps optimize your ad budget and reduce unnecessary spending. Each type of targeting increases ad relevance by ensuring your ads are shown only to users who match the specified criteria. At the same time, we optimize advertising costs by focusing campaigns on the most promising segments.
