Shopify is an e-commerce platform that provides a comprehensive suite of tools for managing and promoting a business. According to Statista, Shopify holds a 16.36% share of the total e-commerce market. In 2024, Shopify's market capitalization increased by 43.26% compared to the previous year. SEO optimization for Shopify websites is effective, as the platform offers built-in tools for search engine promotion, enabling sites to attract users more quickly and drive conversion actions.
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Our Services
SEO promotion for Shopify websites is a comprehensive set of services designed to optimize websites built on the Shopify platform, enhancing their visibility in search engines and driving sales. We attract new clients through search engine promotion efforts. We steadily increase the website's visibility in search engines. We convert visitors into customers.
We wanted to improve organic search rankings on Google for commercial legal queries. We were interested in filling the site not only with high-quality texts, but also in developing content taking into account useful semantics. In addition, we needed to solve technical problems on the website that affect SEO promotion results. All these tasks were performed by ITForce specialists.
We brought to the TOP more than 50% of queries and got 25% of company growth for the last year. During the work, we managed to eliminate many technical errors. The visibility of the site for commercial queries is growing, and every month we get more and more organic traffic. The number of new users has doubled over the year, and has grown from 750 to 1600. The same dynamic with communication sessions, there were 1100 sessions, and now there are 2200.
Thanks to ITForce, the client has seen improved organic traffic, search engine rankings, UX, and conversion rates, as well as lower bounce rates. The team's project management is highly organized and efficient. Their responsive, adaptive, and personalized approach has created a tailored solution. What impressed us most about ITForce was their deep expertise in SEO combined with a personalized approach to our business. They took the time to understand our specific needs and industry, offering tailored solutions that significantly improved our website’s performance.
ITForce continues to manage a Google Ads campaign, optimizing advertisements and providing updates to stakeholders. Now, over one-third of all purchase orders originate from ITForce's advertisements. Internal stakeholders are satisfied with the team's accessible communication style. This channel of marketing activity was not very successful. Now it’s on the first place from other channel. It gives me most amount of conversions. And these changes happened when ITforce start to work with my Google ads account.
A health products store hired ITForce to conduct PPC marketing for their online store. The project covered the setting up of Google Display and Google Analytics, among other things, and several ad campaigns. ITForce's engagement yielded a tripling in the online store's traffic. The team was prompt when it came to communicating and resolving technical issues. They were also available to respond to questions around the clock. We expanded our cooperation and the guys also worked with us on SEO.
ITForce was hired to develop SEO strategies for a transport company. Their goal is to increase online visibility and increase traffic to the website. Since partnering with ITForce, the company's conversion rate continues to increase. The team always adapts to the latest trends and strategies to make sure the site's SEO performance remains optimal. They regularly keep in touch with clients for updates and developments.
The number of conversions was constantly increasing, while the cost of the application was reducing. We have reached the optimal balance between cost and number of conversions.
I had already worked with ITForce on one project and got excellent results. I decided to entrust them with my second website as well, this time for SEO promotion. The team added filters and other features, and for some queries, we are already in the TOP. This helps us grow and attract more clients.
During our cooperation, both traffic and sales have increased. I’m satisfied with the work, and we are moving forward.
First of all, the ITForce team started by setting our Google Ads account and campaigns. Then they defined main keywords for launching Search campaigns and adding negative keywords. Also the ITForce team prepared ads and set search and shopping campaigns. After all settings, the team began supporting the Google Ads account.
According to the Google Analytics reports income that we received from Google Ads was 27% from the total income of the company. Transactions from Google Ads are 32% from all our transactions. Average price per lead is 5$. From google/cpc we received 70% traffic on our website.
They are always open to communication and available. I’m always receiving different account development suggestions. And what is very important for me, all the tasks on deadlines.
They not only offer new tools of Google ads but also try to give suggestions to receive more results. And of course fast reaction on all my questions.
We were looking for a company for SEO listing and setting up Google ads. The competition in the niche is very high, therefore, it was necessary to do SEO as correctly and focally as possible.
The task was to get the maximum number of customers at the lowest price.
The decision to start work was made after studying company cases and observing it ratings on different freelance platforms. Also, before changing our current vendors, we asked for audit real situation with the expected work plan.
Before starting work, we detailed the goals. What positions do you want to get in SEO. What is the maximum client price for campanies. What is the budget and how much we want to get customers. Within a week, the guys tuned the campany and we started work. By google ads we got the result instantly. Seo had to wait a bit. But when the traffic went we received more customers than we expected.
We had weekly phone calls for project statuses. But if necessary, all the guys were online and were ready to answer all questions.
I am absolutely pleased with the results of our work. I got the planned value of customers for cheaper than I had planned. For all key queries I took first place in the issuance of Google.
We have been using ITForce’s services for several months.
Specifically, we ordered PPC campaign setup and SEO promotion. The company has a well-organized workflow and provides reporting for every action.
We are satisfied with the results and will continue working with them. Website traffic and search engine rankings have noticeably increased. We recommend them.
The ability to edit metadata (title, description): You can independently modify the titles and descriptions of store pages. We adapt them to various keywords to improve page relevance for search engines.
URL customization: We modify the default URLs of pages to enhance contextual relevance and informativeness. Optimized URLs enhance the site structure, help users navigate more easily, and contribute to better indexing of pages by search engines.
Redirect and canonical tag settings: Redirects and canonical tags help prevent content duplication issues and ensure the proper distribution of page authority to search engines. We configure redirects from one page to another. Using canonical tags, we specify the primary version of a page.
Main SEO Challenges on Shopify
Limited editing of robots.txt: The robots.txt file tells search engines which pages can be indexed and which cannot. Restrictions on editing robots.txt can complicate the site’s indexing process.
Content duplication issues: Shopify may display the same information on different URLs, which can negatively affect rankings. Content duplication can result in lower search engine rankings.
Thanks to ITForce, the client has seen improved organic traffic, search engine rankings, UX, and conversion rates, as well as lower bounce rates. The team's project management is highly organized and efficient. Their responsive, adaptive, and personalized approach has created a tailored solution. What impressed us most about ITForce was their deep expertise in SEO combined with a personalized approach to our business. They took the time to understand our specific needs and industry, offering tailored solutions that significantly improved our website’s performance.
You submit a request, and we will contact you to discuss the project, including its goals, expectations for cooperation, budget, and other relevant details.
We define the target customer profile to develop the marketing promotion strategy.
We conduct a comprehensive business evaluation to identify opportunities for growth.
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02.Website and Competitor Analysis:
Store promotion involves evaluating the technical condition and usability of the website to identify errors and shortcomings that hinder customer acquisition.
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03.Setting up Advertising Campaigns:
If necessary, we set up advertising campaigns in Google Ads and Facebook Ads, as well as analytics systems to track the effectiveness of marketing activities.
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04.Implementation and support
We create or optimize an online store that meets all SEO standards and is user-friendly. If necessary, we set up advertising campaigns in Google Ads and Facebook Ads, as well as analytics systems to track the effectiveness of marketing activities.
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05.Reporting and Improvement:
We provide regular reports on the results of Shopify website promotion.
Data is analyzed, and the search promotion strategy is adjusted accordingly to ensure maximum efficiency for the project.
Ongoing communication is maintained to discuss results and determine the next steps required to achieve the goals.
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Advantages of Shopify for Your Business
Ease of Use: Shopify features a simple interface and an intuitive website builder with numerous templates that are easy to adapt to your brand. Setting up a store is possible even without programming skills. The platform provides detailed step-by-step instructions and tips at every stage.
Fast Setup: From creating a store to receiving the first orders in a minimal time. Automatic setup of basic features: adding products, setting up payments, creating pages, etc. Quick connection of available shipping options. Built-in payment systems and an order management system.
Rich Functionality: Integrations with apps and customization options. The Shopify App Store offers thousands of apps that expand store functionality, from marketing tools to integrations with other services. The store’s appearance and functionality can be adjusted using HTML, CSS, and Liquid. Integration with CRM, marketing tool setup, discount and promo code configurations, etc.
Support for the International Market: Localization and the ability to accept orders from around the world. The option to set up the store for different languages and regions. Automatic content translation. Support for 100+ currencies and various units of measurement. Shopify accepts payments from countries worldwide and automatically calculates taxes for different regions.
Who is Shopify Suitable For?
For scaling Ukrainian businesses: easy entry into international markets. Shopify integrates seamlessly with popular shipping services, simplifying the process of shipping products abroad. The platform supports multiple languages, allowing the store to be adapted to different cultural nuances, which is crucial for successfully promoting a Shopify store in international markets.
For entrepreneurs just starting: an optimal platform for a quick start. The platform includes built-in marketing tools that help attract the first customers. Shopify offers various pricing plans, providing a reliable solution suitable for businesses of all sizes.
For those looking to enhance an existing online store: powerful SEO capabilities on Shopify to improve visibility and attract external organic traffic. Shopify integrates easily with various marketing channels: social media, PPC advertising, and email marketing to engage a new audience.
The extensive experience of our specialists with Shopify CMS websites allows us to level the disadvantages of the platform and successfully promote your site on the Internet.
Below you can see the result of search engine promotion of an English-language website on CMS Shopify:
We have been working with the promotion of websites in the foreign market that use the CMS platform for several years. We perfectly understand the requirements and have all the necessary tools and knowledge for successful SEO promotion of websites on Shopify.
Promotion Pricing
The cost of SEO services is calculated on an individual basis for each project. It depends on various factors, including niche competitiveness, the technical condition of the website, the number of pages and categories to be promoted, and other relevant factors.