What’s included in GEO promotion pricing
GEO promotion (Generative Engine Optimization) is a comprehensive approach to optimizing websites, content, and brand signals for generative AI systems and large language models, including ChatGPT, Google AI Mode / AI Overviews (powered by Gemini), Perplexity, Bing Chat, Grok, and others. The goal of GEO promotion is to ensure a stable brand presence in AI-generated answers, generative search results, and AI recommendations.
We work transparently: the monthly fee is divided into two parts — specialist work (fixed monthly fee or hourly rate) and separate external costs related to expert content creation, analytics, research, and technical improvements. All work is carried out within the client’s own accounts (GA4, Google Search Console, Looker Studio, CMS), ensuring full control and transparency.
GEO promotion includes:
- audit of website and brand readiness for generative search;
- competitor analysis within AI answers and generative results;
- development of a tailored GEO strategy for specific LLM platforms;
- optimization of page structure and content for AI understanding (definitions, Q&A blocks, answer logic);
- creation and adaptation of content suitable for AI citation and reuse;
- strengthening expertise, experience, and trust (E-E-A-T);
- building and reinforcing brand signals;
- monitoring brand presence in generative answers;
- analytics, performance evaluation, and regular reporting.
What determines the cost of GEO promotion?
The cost of GEO promotion is calculated individually for each project and depends on the niche, level of competition, and the brand’s current position in the generative environment.
On average, GEO promotion costs range from $900 to $3000 per month. The final budget depends on the scope, complexity, and duration of the work.
1. Current level of brand expertise
Generative AI systems prioritize sources with clear expertise. Brands with existing case studies, original content, publications, and mentions require less initial effort. Building expertise from scratch increases the scope and cost.
2. Content quality and structure
Content created solely for traditional SEO is often unsuitable for AI-generated answers. GEO promotion requires clear formulations, logical structure, contextual explanations, and comprehensive answers to user queries.
3. Niche and topic complexity
In highly competitive industries (marketing, IT, finance, healthcare, eCommerce), AI models are more selective when choosing sources. More complex topics require deeper GEO strategies and higher budgets.
4. Off-site brand presence
AI systems evaluate not only the website but also external signals: brand mentions, publications, expert contributions, and media presence. Limited off-site visibility increases the scope of GEO work.
5. Number of AI platforms and languages
GEO promotion can target one or multiple AI platforms and languages. Broader coverage naturally increases workload and cost.
6. Zero-click scenarios
In generative search, users often get answers without visiting a website. GEO promotion focuses on building trust and demand before the first click, requiring deeper content and analytical work.
7. Integration with SEO and marketing
GEO delivers the best results when integrated with traditional SEO, content marketing, and PR. A holistic approach helps optimize budgets and accelerate outcomes.
8. Evolution of AI algorithms
Generative AI systems evolve continuously. GEO promotion requires ongoing strategy adjustments, content updates, and testing of new formats, which also impacts pricing.
