ROAS (Return on Ad Spend) is a marketing metric used to evaluate the effectiveness of advertising campaigns. It shows how much money you earned for every dollar spent on advertising. In other words, ROAS measures the return on investment in advertising (learn more about ROAS).
tROAS (target Return On Ad Spend) is a bidding strategy called “Target Return on Ad Spend” in Google Ads.
The tROAS strategy focuses on the total conversion value. The system predicts how much each conversion will cost and sets bids accordingly to maximize profit from each sale.
Above are several methods for calculating ROAS for setting up Google Ads, depending on the data you have and its volume, or you can order paid search advertising from us, and we will manage the account according to your goals and optimization.
