Google Ads Campaign Audit

We searched online and tried few other agencies before finding ITForce. Our main concern was lack of stable results, as we were not satisfied with a short-term two weeks increase in sale.
We were looking for a professional to setup and adapt Google Ads Campaigns in order to respond to seasonality of the market.
We wanted to spend less and earn more. As any other business. Our goals vary from month to month and some of them were/are:
- attract more visitors to the website - attract more customers to the website;
- generate leads;
- optimize conversion rates;
- optimize budget;
- build our brand by creating unique and catchy ads etc.
We were looking for a constant growth and we are achieving it with ITForce.
We communicate through work chats or calls and ITForce is always flexible in terms of timing and responding. Marketing manager sets up an advertising plan while PPC specialist integrates it into the reality. I always receive monthly reports along with setup plans for the next month and weekly updates on my campaigns.
I have worked closely with marketing manager, PPC specialist, copywriters and customer support team.
We are constantly reaching our goals- we spend less and earn more Our conversion rate is getting lower and lower, bringing more profit to the company while we also get a constant flow of returning customers.
Very effective and productive. ITForce is always online, always on call and always respond. They reacted to my needs faster than any company I've worked with.
To expand their services further, it would be great if they found a way to ease the language barrier.

ITForce has helped improve ad performance and reduce CPC, cost per conversion, and cost per transition to the website from the ads. All indicators grow every month. The positive dynamics of the main indicators are maintained, namely the decrease in the cost per conversion and per transition to the site from advertisements.

We have many campaigns in Google Ads for years, but the cost for the purchase was too high for us.
We found ITForce on the www.freelancehunt.com This company had #1 rank in the PPC category. That was the main factor at that time.
First: in-depth study of the specifics of the business, the target site and the current state of advertising campaigns. Attention to detail. Second: complexity and scale. Several thousand keys were collected, several hundred ad groups were created. Search campaigns, media campaigns, merchant campaigns, remarketing were redeveloped. The cost for the purchase in Google Ads account decreased from 100% to 70% with the same amount of conversions.

ITForce handles ongoing advertising management services for an online shop. In efforts to increase sales and website traffic, the team creates and manages Google ad campaigns and works on content development. ITForce's efforts have led to a 39% increase in conversions for the client. The team always made sure to send high-quality outputs in a timely manner and that remains to be the case in this engagement. The ItForce team neverstands still and constantly keeps up with new technologies in the field of contextual advertising. We are continually implementing new tools that help us develop our store and increase sales.

I turned to ITForce for an audit of our Facebook advertising campaigns. We had set up the ads ourselves, and they were working, but we wanted better results.
The specialist pointed out the mistakes and corrected them, while also suggesting launching a new campaign with more precise settings.
As a result, the campaign set up by the specialists brought an amazing effect: our sales tripled.
Great professionals — they can be trusted!

ITForce has helped improve ad performance and reduce CPC, cost per conversion, and cost per transition to the website from the ads. All indicators grow every month. The positive dynamics of the main indicators are maintained, namely the decrease in the cost per conversion and per transition to the site from advertisements.

Everything is just great! I’m satisfied with the cooperation, it’s a pleasure to work with professionals!!!

First of all, the ITForce team started by setting our Google Ads account and campaigns. Then they defined main keywords for launching Search campaigns and adding negative keywords. Also the ITForce team prepared ads and set search and shopping campaigns. After all settings, the team began supporting the Google Ads account.
According to the Google Analytics reports income that we received from Google Ads was 27% from the total income of the company. Transactions from Google Ads are 32% from all our transactions. Average price per lead is 5$. From google/cpc we received 70% traffic on our website.
They are always open to communication and available. I’m always receiving different account development suggestions. And what is very important for me, all the tasks on deadlines.
They not only offer new tools of Google ads but also try to give suggestions to receive more results. And of course fast reaction on all my questions.

We have been working with ITForce since December 2016. We started our cooperation after I had become completely disappointed with PPC specialists — I had changed a ton of contractors before, and all of them drove me crazy with things I didn’t need, while none of them wanted to dig into our product even a little.
So I gave a task to Marina, who at that time was a manager at UMI: go take PPC courses, listen to what’s what, and find me adequate and reliable contractors so that we would appear in Google at the top for a reasonable price. Marina did exactly that — and she found you.
Then we worked fruitfully, and one of the main advantages I can highlight is the team’s involvement to make sure we actually worked properly and that we really got orders.
My requests were simple:
The query "повітряні кульки Харків" (balloons Kharkiv) — we must appear first, ok?
OK.
– So, we work. The advertising budget is stable?
Stable.
– Orders are coming in? Phone ringing?
Yes, everything is fine.
Well then, perfect.
That’s how I measure results.
As for internal campaign settings or the cost per click — I don’t want to dive into that at all. I only move forward, and let the specialists handle the rest. We’ll solve problems as they come. As long as calls are coming in — everything’s fine.
And I want to give big thanks to our manager Olena, who spares us unnecessary questions and, throughout our cooperation, has clearly shown her involvement in understanding our product, because without this, it’s impossible to set up proper advertising.
For the past six months, we’ve been working on SEO optimization of the site. Here too, my evaluation criteria are simple: did we grow in search rankings? Yes, we did. But then there was quarantine, then some crisis, then something else — so we temporarily paused this work. But I think we’ll return to it soon.
Overall, to cut it short — enough writing, time to work. I am satisfied with our cooperation with ITForce. Moving forward!

P.S. A true indicator of result-orientation is persistence and the skill to achieve goals. Olena persistently “pushed” me to write this review. Not because she was trying to annoy me, but because I was a bit “dodging” it. Still, she managed to get it out of me. Respect, Olena, well done — keep it up!

I have been working with ITForce for almost a year now and continue our collaboration successfully :)
I approached them to try PPC advertising because I had heard a lot about it and was interested in increasing sales.

ITForce helped set up the advertising campaigns and then optimized them to achieve better results. Regarding the workflow — I received a monthly report with analytics and a plan for the next steps. Communication takes place in a shared chat with the specialists, and my questions are resolved quickly.

As for the results — during our cooperation, the store’s sales doubled, while the cost per click decreased by more than a third.
I am satisfied with their work and can confidently recommend them.

I started working with this company on Google Ads over a year ago. They optimized and continue to optimize our PPC campaigns (turned off non-performing ads, added negative keywords, etc.) and set up several new campaigns. Traffic and revenue began to grow immediately after setting up a standard shopping campaign. After that, a smart shopping campaign was launched, and as a result, during their work period, my website traffic tripled, while advertising costs only doubled.

Regarding technical support, it is responsive, and they have answered even outside of working hours more than once. It was pleasant and unexpected to receive a gift from them for New Year :).

At the moment, we have expanded our cooperation, and now the specialists are working with us on SEO promotion. We only started this collaboration this month, so I’m not ready to comment on the results yet.