The advantage of Google Ads Performance Max is its use of artificial intelligence, allowing you to promote your offers across all Google channels (YouTube, Display Network, Search, Discover, Gmail, Maps) within a single campaign. The cost of PMax advertising depends on the size and complexity of the web project.
ITForce specialists add advertising assets and attributes, along with geographic and demographic information about users and audience signals, to the campaign. Google Performance Max AI analyzes the collected data, tests all combinations of creatives, and places adaptive ads across Search, Gmail, Maps, GDN, Discover Feed, and YouTube. The created ads have the highest likelihood of achieving the advertiser’s business goals in real time.
New customers are attracted through all available Google platforms by launching a single advertising campaign designed to enhance advertising effectiveness.
Search advertising consists of ads displayed in search results, shown according to the user’s query.
Google search PPC ads target visitors who are ready to take a conversion action. We carefully analyze search queries to understand what potential customers are truly looking for in search results. We include only relevant keywords in the ads that will attract users and lead them to the website.
Google Shopping, or product ads, are card-like ads featuring images and product details displayed at the top of search results. Google Shopping allows users to search, compare, and purchase products from various sellers. To launch an effective campaign, it’s recommended to order Google Shopping PPC advertising.
To run Google Shopping ads, a product feed with a list of each product’s characteristics is required, making product ads particularly effective for e-commerce projects. Shopping campaigns are an ideal solution for increasing online sales.
YouTube Ads is an advertising platform that allows video ads to be shown to YouTube users.
YouTube Ads is part of the Google Ads ecosystem and offers various ad formats: skippable video ads, banner ads, and overlays. Advertising on YouTube integrates with Google Ads, allowing for precise campaign targeting based on interests, demographics, and other relevant criteria. Google Ads tracks the campaign’s results and analyzes the effectiveness of each ad.
Social media advertising, or targeted advertising, is set up based on user interests and other parameters (age, gender, location, etc.), allowing you to reach a genuinely interested audience. Targeted ads are designed to reach specific groups of website visitors, lookalike audiences, email subscribers, and more. Ads on social media come in various forms: images, videos, carousel ads, sponsored posts, etc.
Setting up targeted advertising is a separate service, provided and billed separately from PPC advertising.
Ads are shown only to those who are searching for specific queries, such as “pizza delivery Kyiv” or “buy Dyson.”
Setup takes 3-4 days, with the first clicks occurring 3-5 hours after the campaign launch in Google Ads.
You set the budget, for example, 3000 UAH per day, and pay only for clicks.
eCommerce: The conversion rate ranges from 1% to 5%.
b2b-services: In the case of selling business consultations or other services in the B2B segment, the conversion rate can be higher (from 5% to 10%).
Subscription Services: In this segment, the conversion rate ranges from 5% to 15%.
Always have access to statistics in the account: clicks, costs, conversions, and ROAS.
Quick adjustments to advertising campaigns, which are applied after moderation.
Request for access to services: Google Tag Manager, Google Analytics, Google Ads, and Merchant Center (for shopping campaigns).
If access is unavailable or there is limited experience with launching ads, creating, and setting up services such as Google Tag Manager, Google Analytics, Google Ads, and Merchant Center (for shopping campaigns).
Providing full rights to the client for these services.
Establishing a connection between Google Analytics and Google Ads for accurate tracking of traffic data. Creating and setting up the advertising account.
Conducting tests to verify the correct setup of goals.
Establishing a connection between Google Analytics and Google Ads for accurate tracking of traffic data.
Selecting the country and currency for the advertising account.
Assistance with connecting payment details for the convenient payment of advertising services.
Discussing and determining the necessary types of advertising campaigns to effectively cover the target audience.
Collecting keywords/phrases for search campaigns.
Grouping keywords within campaigns by relevance, considering product or service categories, and keyword types.
Developing unique and engaging text ads in the adaptive text ad format, following Google’s guidelines.
Preparing for further work to improve ad rankings and reduce cost-per-click.
Collecting and adding negative keywords at the account and campaign levels.
Analyzing and updating the negative keyword list based on testing results and data analysis.
Creating and setting up the asset block, including:
Creating remarketing lists:
Creating adaptive ads:
Creating advertising campaigns:
Choosing the automation strategy based on the campaign goal.
Selecting and setting up the bidding strategy according to specific business objectives.
Defining geographic areas for ad targeting.
Setting up the ad schedule based on the target audience’s activity.
Establishing demographic criteria to ensure more precise ad targeting.
Upon agreement with the client, launching a Shopping campaign or a
Performance Max campaign is possible.
We monitor and optimize campaigns to increase engagement and conversion rates.
When deciding to order Google Ads in Kyiv or elsewhere, it’s important to understand that scaling campaigns requires precision and creativity.
Testing and monitoring ad performance provide insights into when to change creatives and how quickly to wisely reallocate the budget from underperforming campaigns to those yielding the most significant results.
We use Looker Studio for reports, pulling data from advertising accounts and GA4.
We outline the completed tasks, results, and the plan for the next month.
